Digital and Web Strategist

UPMC; Pittsburgh (Allegheny County); Hybrid; USD 85,000 - 120,000; Full time

Job summary

UPMC Children’s Hospital Foundation is seeking a Digital and Web Strategist to lead the strategy, management, and optimization of its digital presence and online fundraising initiatives. This role oversees email, online giving, peer to peer fundraising, and CRM integration to support revenue growth and donor engagement.

Within the Marketing and Communications team, the position ensures the Foundation’s digital channels are effective, user friendly, data driven, and aligned with brand standards

Responsibilities

• Lead digital strategy for email, website giving, and peer to peer fundraising initiatives
• Manage and optimize digital fundraising campaigns in collaboration with Direct Response and Development teams
• Build and maintain donation forms, campaign pages, and event pages
• Develop and deploy digital communications, including email campaigns
• Manage segmentation, supporter journeys, and digital engagement workflows
• Monitor performance metrics and analyze results across platforms, including Google Analytics (GA4)
• Lead testing and optimization efforts to improve user experience and conversion
• Ensure website usability, accessibility, SEO, and brand consistency
• Coordinate with IT and external vendors on digital development, troubleshooting, and system enhancements
• Support integration of online donations, events, and constituent data with the donor database
• Maintain data security, privacy, and confidentiality standards

Job description

The Digital and Web Strategist is responsible for leading the strategy, management, and optimization of the UPMC Children’s Hospital Foundation’s digital presence and online fundraising initiatives. This role oversees the Foundation’s digital engagement and fundraising platform—including email, online giving, peer to peer fundraising, and CRM integration—to support revenue growth and donor engagement. Working within the Marketing and Communications team, this position ensures the Foundation’s website and digital channels are effective, user friendly, data driven, and aligned with brand standards and organizational goals.

After an Orientation period, hybrid work arrangements may be made.

Responsibilities:

• Essential Responsibilities
• Lead digital strategy for email, website giving, and peer to peer fundraising initiatives
• Manage and optimize digital fundraising campaigns in collaboration with Direct Response and Development teams
• Build and maintain donation forms, campaign pages, and event pages
• Develop and deploy digital communications, including email campaignsManage segmentation, supporter journeys, and digital engagement workflows
• Monitor performance metrics and analyze results across platforms, including Google Analytics (GA4)
• Lead testing and optimization efforts to improve user experience and conversion
• Ensure website usability, accessibility, SEO, and brand consistency
• Coordinate with IT and external vendors on digital development, troubleshooting, and system enhancements
• Support integration of online donations, events, and constituent data with the donor database
• Maintain data security, privacy, and confidentiality standards