Digital and Web Strategist

UPMC Children's Hospital Foundation; Pittsburgh (Allegheny County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

UPMC Children’s Hospital Foundation is seeking a Web and Digital Strategist to lead digital marketing efforts across web and email, enhancing donor communications and journeys. The role focuses on UX improvements, segmentation, and A/B testing while overseeing P2P sites and donation forms integrated with donor databases.

You will collaborate with marketing, communications, and IT to maintain branding, implement campaigns, and stay current with digital trends and security practices.

Qualifications

• Bachelor of Arts degree in web design.
• Proficient in Windows and Adobe Creative Suite.
• Experience with nonprofit online fundraising platforms.
• Experience with Raiser's Edge and TeamRaiser preferred.
• Interest in marketing, communications, and establishing and maintaining the Foundation's brand.
• Strong understanding of SEO principles and ensuring that site will adhere to them.
• Ability to work independently and as a team player, managing multiple projects simultaneously.

Responsibilities

• Maintaining and improving the Foundation's web and email platforms for donor communications.
• Enhancing donor journeys through personalization, segmentation, and A/B testing.
• Creating, maintaining, and integrating P2P sites and donation forms with donor databases.
• Collaborating with marketing/communications and IT to align digital campaigns and branding.
• Managing web development with external vendors and troubleshooting issues.

Skills

Web design fundamentals

Adobe Creative Suite

SEO best practices

Nonprofit fundraising platforms

Raiser's Edge / TeamRaiser

Education

Bachelor of Arts in Web Design

Tools

Windows OS

Job description

The Web and Digital Strategist for UPMC Children’s Hospital Foundation will serve as an integral part of the marketing and communications team, heading up the creation and implementation of the Foundation’s digital marketing efforts (web and email) in communicating with donors and prospective donors.

This individual will offer strategic insights on improving website user experience and helping to enhance and refine donor and prospective donor journeys through email and web inclusive of personalization, segmentation, and A/B testing. Additionally, this individual will be responsible for creating, maintaining and enhancing the Foundation’s peer-to-peer (P2P) sites and donation forms and their integration with donor database software. The Foundation is seeking a skilled digital marketer with a passion and heart for the Foundation’s mission.

Responsibilities:

• Maintaining individual accountability for security controls and measures, actively protecting sensitive, classified, and confidential information
• Serving as liaison between the foundation and the hospital's information technology department
• Developing policies and procedures and managing the implementation and ongoing activities related to integrated transaction processing between online donations, member profile updates, events, event payment/registration with the foundation donor database
• Establishing and maintaining a user-friendly platform for P2P community fundraising
• Working with the direct response marketing team to develop systems and practices related to direct response marketing campaigns
• Working on the marketing and communications team on digital design and user experience best practices, maintaining style standards and corporate branding across all digital communications platforms
• Working independently and with the Foundation's external web vendor on web development, troubleshooting, problem analysis, debugging, and resolution of system issues
• Managing the Foundations' internal digital capabilities and staying current with emerging technologies and trends, making recommendations for how these technologies could be used to enhance organizational web and digital infrastructure
• Strategizing the best digital solutions for current and future fundraising initiatives and for the Foundation as a whole
• Day-to-day web and email maintenance, including but not limited to: Maintaining and creating donation forms
• Maintaining and creating campaign and event pages
• Building and sending an average of 15-20 emails per month
• Web and email customization
• Other duties as assigned

Qualifications:

• Bachelor of Arts degree or technical school degree in web design
• Proficient in Windows operating system and Adobe Creative Suite
• Knowledge and/or experience with nonprofit-oriented online fundraising platforms required.
• Experience with Luminate TeamRaiser and donor platform Raiser's Edge preferred.
• Interest in marketing, communications, and establishing and maintaining the Foundation's brand.
• Strong understanding of SEO principles and ensuring that site will adhere to them
• Ability to work independently and as a team player, managing multiple projects simultaneously
• Ability to be entrusted with personal and confidential information and make ethical decisions while being sensitive to the nature of pediatric healthcare

Licensure, Certifications, and Clearances:

• Act 31 Child Abuse Reporting with renewal
• Act 33 with renewal
• Act 34 with renewal
• Act 73 FBI Clearance with renewal

UPMC is an Equal Opportunity Employer/Disability/Veteran