Digital Fundraising & Web Strategy Lead

Breathe Project; United States; Hybrid; USD 70.000 - 95.000; Vollzeit

Zusammenfassung

UPMC Children's Hospital Foundation is seeking a Digital and Web Strategist to lead strategy, management, and optimization of its digital presence and online fundraising initiatives. You will direct email, online giving, peer-to-peer campaigns, and CRM integration to grow revenue and donor engagement.

Working within the Marketing and Communications team, you will ensure the Foundation's website and digital channels are user-friendly, data-driven, and aligned with brand standards.

Qualifikationen

• Bachelor's degree in web design, digital marketing, or related field.
• 3-5 years of experience in website development, digital marketing, or online fundraising.
• Experience with nonprofit or mission-driven digital platforms preferred.

Aufgaben

• Lead digital strategy for email, website giving, and peer to peer fundraising initiatives
• Manage and optimize digital fundraising campaigns with Direct Response and Development teams
• Build and maintain donation forms, campaign pages, and event pages
• Develop and deploy digital communications, including email campaigns
• Manage segmentation, supporter journeys, and digital engagement workflows
• Monitor performance metrics and analyze results across platforms (GA4)
• Lead testing and optimization to improve user experience and conversion
• Ensure website usability, accessibility, SEO, and brand consistency
• Coordinate with IT and vendors on digital development and integrations
• Support integration of online donations with donor database and data security

Kenntnisse

HTML5

CSS3

JavaScript

Adobe Creative Suite

Analytics

SEO

Digital marketing

Project management

Communication

Ausbildung

Bachelor's degree in web design or digital marketing

Tools

Engaging Networks

GA4

SEO tools

Jobbeschreibung

UPMC Children's Hospital Foundation is seeking a Digital and Web Strategist to lead strategy, management, and optimization of its digital presence and online fundraising initiatives. You will direct email, online giving, peer-to-peer campaigns, and CRM integration to grow revenue and donor engagement.

Working within the Marketing and Communications team, you will ensure the Foundation's website and digital channels are user-friendly, data-driven, and aligned with brand standards.