Head of Digital Advertising & Performance Strategy

DESIGN MARKETING STUDIO; Idaho; Hybrid; USD 120,000 - 190,000; Full time

Job summary

DESIGN MARKETING STUDIO seeks a hands-on Director of Digital Advertising to lead the agency’s paid-media function across client accounts, platforms, and markets. You will define direction, standards, and operating approach for advertising on Google, Meta, Microsoft, LinkedIn, Pinterest, and more, accountable for performance, budgeting, and forecasting.

You will guide specialists, review campaign structures, diagnose performance issues, and build scalable advertising systems that tie into sales

Responsibilities

• Lead the agency’s paid-media function across client accounts, platforms, and markets.
• Define direction, standards, and operating approach for advertising across Google, Meta, Microsoft, LinkedIn, Pinterest, and other relevant platforms.
• Accountable for portfolio-level performance, campaign quality, budget discipline, attribution, forecasting, and continuous improvement.
• Guide specialists responsible for execution and establish clear performance expectations.
• Build attribution and measurement frameworks for online and offline conversions.

Job description

DESIGN MARKETING STUDIO seeks a hands-on Director of Digital Advertising to lead the agency’s paid-media function across client accounts, platforms, and markets. You will define direction, standards, and operating approach for advertising on Google, Meta, Microsoft, LinkedIn, Pinterest, and more, accountable for performance, budgeting, and forecasting.

You will guide specialists, review campaign structures, diagnose performance issues, and build scalable advertising systems that tie into sales