Digital Strategy & Journey Analytics Lead

OpenTalent; United States; On-site; USD 100,000 - 140,000; Full time

Job summary

OpenTalent is seeking a Senior Program Manager to translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B lifecycles. You will define KPIs, success metrics, and value frameworks guiding decisions for Adobe programs.

You will collaborate with data, engineering, and stakeholder teams to articulate goals, map requirements, and ensure alignment across delivery tracks, with hands-on experience in AEP, RTCDP, AJO, and CJA.

Qualifications

• Translate business goals into technical requirements, journeys, or data-driven use cases.
• Interpret data schemas, identity models, and event structures.
• Define success metrics, measurement plans, and reporting requirements.
• Strong communication and storytelling for non-technical audiences.

Responsibilities

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B lifecycles.
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).

Job description

OpenTalent is seeking a Senior Program Manager to translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B lifecycles. You will define KPIs, success metrics, and value frameworks guiding decisions for Adobe programs.

You will collaborate with data, engineering, and stakeholder teams to articulate goals, map requirements, and ensure alignment across delivery tracks, with hands-on experience in AEP, RTCDP, AJO, and CJA.