Digital Strategy & Engagement Associate (On-site DC)

Second Day; Washington (District of Columbia); On-site; USD 58,000 - 67,000; Full time

Job summary

American Progress’s CAP Action team seeks a Digital Strategy Associate to grow CAP Action-branded channels and engage audiences across social media. The role requires strong writing, a keen eye for memes, and the ability to plan cross-channel campaigns in a fast-paced, collaborative setting.

The position is on-site in Washington, D.C., reporting to the Director of Digital Engagement, with responsibilities spanning content creation, strategy development, and live-event coverage.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 2–3 years of professional experience in social media or digital communications, ideally at a nonprofit, public policy, or political organization.
• Excellent writing skills, strong proofreading skills, and sound editorial and ethical judgment.
• Track record of running successful social media campaigns across platforms.
• Strong understanding of internet and meme culture and applying it to the team’s work.
• Experience deploying timely content during rapid-response scenarios.
• Familiarity with social media listening and analytics tools.
• Experience using social media to drive meaningful online and offline actions.
• Attention to detail and ability to juggle multiple projects for different stakeholders.
• Openness to developing new skills and experimenting with new strategies and tactics.

Responsibilities

• Manage, draft, produce, and publish content for CAP Action social channels.
• Develop and implement social growth and engagement strategies for campaigns and rapid-response moments.
• Identify digital strategies to find and grow CAP Action audiences.
• Collaborate with creative and policy teams to pitch and produce social graphics, memes, and video content.
• Share performance insights to inform engagement strategies.
• Participate in team brainstorms and planning meetings.
• Connect trends on Instagram, TikTok, and other platforms to messaging priorities.
• Maintain shared publishing calendars for CAP Action.
• Cover major live events with Communications and policy teams.
• Maintain direct communication across American Progress.

Skills

Social media campaigns

Writing skills

Attention to detail

Analytical tools

Education

Bachelor’s degree or equivalent

Tools

Social listening tools

Analytics tools

Job description

American Progress’s CAP Action team seeks a Digital Strategy Associate to grow CAP Action-branded channels and engage audiences across social media. The role requires strong writing, a keen eye for memes, and the ability to plan cross-channel campaigns in a fast-paced, collaborative setting.

The position is on-site in Washington, D.C., reporting to the Director of Digital Engagement, with responsibilities spanning content creation, strategy development, and live-event coverage.