Digital Strategy Architect for Integrated Growth

Bernstein-Rein Advertising; United States; In loco; USD 110.000 - 160.000; Tempo pieno

Descrizione del lavoro

Bernstein-Rein Advertising seeks a Digital Strategist to align client business goals with integrated digital marketing solutions. You will turn audience insights into clear, actionable strategies that deepen customer relationships and drive measurable growth.

The role analyzes websites, content, SEO, data analytics, and marketing tech to identify gaps and opportunities, delivering connected digital plans across the customer journey.

Competenze

• Bachelor’s degree in marketing, advertising, communications, business, analytics, or related field; equivalent experience accepted.

Mansioni

• Lead digital and integrated marketing strategy development aligned with client goals and audience priorities.
• Translate research and performance data into clear strategic recommendations.
• Use approved AI tools for audience research, insight synthesis, journey mapping, and performance analysis; convert findings into client-ready recommendations.
• Develop customer journey maps, channel roles, audience frameworks, and measurement approaches.
• Evaluate end-to-end digital experiences across websites, landing pages, conversion paths, CRM, search, content, and paid channels; identify friction points and improvements.
• Collaborate with Media, Creative, Analytics, Retail Strategy & Insights, and 1:1 Marketing teams to align channel, message, experience, and measurement plans.
• Identify opportunities to apply AI and automation across the customer journey and measurement workflows; define practical use cases and guardrails.
• Prepare strategic briefs to guide internal teams and support strong creative and media development.

Conoscenze

Strategic thinking

Data literacy

Communication

Collaboration

AI awareness

Formazione

Bachelor’s degree in Marketing/Advertising/Analytics

Strumenti

Google Analytics

Adobe Analytics

Google Search Console

Looker Studio

Tableau

Power BI

Descrizione del lavoro

Bernstein-Rein Advertising seeks a Digital Strategist to align client business goals with integrated digital marketing solutions. You will turn audience insights into clear, actionable strategies that deepen customer relationships and drive measurable growth.

The role analyzes websites, content, SEO, data analytics, and marketing tech to identify gaps and opportunities, delivering connected digital plans across the customer journey.