Digital Strategy Architect for Auto Brands

Publicis Groupe; El Segundo, Northern (CA, KY); Híbrido; USD 66.000 - 97.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Descripción de la vacante

Publicis Groupe is seeking a Digital Strategist to shape Toyota’s digital practice and experiences, collaborating with Strategy, UX Research, Analytics, and Technology teams to translate research into actionable digital strategies.

The role requires curiosity, proactivity, and the ability to turn opportunities into strategic executions, thriving in a collaborative environment with cross-functional alignment and measurable outcomes.

Formación

• Bachelor’s Degree required.
• 5-7 years of digital strategy, content planning, or platform experience within an agency or startup environment working on top brands.
• Demonstrated expertise in mobile platforms, and digital content planning.
• Proven capability in analyzing and interpreting both quantitative and qualitative research methodologies (site analytics, user testing, third-party data).
• Strong presentation and storytelling skills, with the ability to produce concise presentation decks and inspiring creative briefs.
• Innate curiosity regarding digital culture, consumer behavior, and emerging platform innovations.
• Exceptional organizational and time-management skills, comfortable prioritizing multiple workstreams and articulating clear outcomes.

Responsabilidades

• Formulate and maintain content matrices, messaging hierarchies, and strategic POVs to guide digital execution across site touchpoints.
• Synthesize customer and business insights into the development of creative briefs, strategies and presentations.
• Develop clear audience personas that articulate vehicle and brand positioning, showing why solutions matter to key target audiences.
• Advocate for user-centered design across cross-functional teams, ensuring solutions align with core business goals and user needs.
• Develop strategic briefs, insight presentations, recaps, and occasional technology trend analyses.
• Support day-to-day requests from clients and stakeholders, by clarifying strategic intent and translating into actionable next steps.
• Actively participate in and occasionally lead quantitative and qualitative research projects related to the client's business, translating findings into actionable recommendations.
• Monitor automotive, digital retail, technology, and consumer experience trends.

Conocimientos

Digital strategy

Content planning

Mobile platforms

Analytics

Presentation skills

Storytelling

Curiosity

Educación

Bachelor’s Degree

Descripción del empleo

Publicis Groupe is seeking a Digital Strategist to shape Toyota’s digital practice and experiences, collaborating with Strategy, UX Research, Analytics, and Technology teams to translate research into actionable digital strategies.

The role requires curiosity, proactivity, and the ability to turn opportunities into strategic executions, thriving in a collaborative environment with cross-functional alignment and measurable outcomes.