Automotive Digital Strategy Consultant

Shift Digital; Boston (MA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Paid Holidays

Paid Time Off (PTO)

Volunteer time off

Wellness days

Job summary

Shift Digital is seeking a digital marketing expert resource to work directly with our client and their dealers, implementing industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

Qualifications

• Automotive marketing experience preferred (Marketing Manager, Internet Manager, Ecommerce Director or equivalent).
• Strong understanding of dealership sales strategy, marketing, and operations.

Responsibilities

• Implement digital best practices for dealers through trainings, data analysis, videos and webinars.
• Optimize dealer digital performance and deliver analytics reporting.
• Build premium online customer experiences for vehicle shoppers.

Skills

SEO

SEM

Social Media

Reputation Management

CRM/DMS Systems

Google Analytics

Google AdWords

Tools

Dealership Websites

Job description

Shift Digital is seeking a digital marketing expert resource to work directly with our client and their dealers, implementing industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.