Digital Strategist

We Are Saatchi; El Segundo, Northern (CA, KY); Hybrid; USD 81,000 - 124,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

We Are Saatchi in the United States seeks a Digital Strategist to shape Toyota’s digital practice and experiences, collaborating with Strategy, UX Research, Analytics, and Technology teams to turn research into actionable digital strategies and optimized user journeys.

The ideal candidate is curious, proactive, and thrives in a highly collaborative, fast-paced environment, driving cross-functional alignment and delivering measurable business success for clients.

Qualifications

• Bachelor’s Degree required.
• 5-7 years of digital strategy, content planning, or platform experience within an agency or startup environment working on top brands.
• Demonstrated expertise in mobile platforms, and digital content planning.
• Proven capability in analyzing and interpreting both quantitative and qualitative research methodologies (site analytics, user testing, third-party data).
• Strong presentation and storytelling skills, with the ability to produce concise presentation decks and inspiring creative briefs.
• Innate curiosity regarding digital culture, consumer behavior, and emerging platform innovations.
• Exceptional organizational and time-management skills, comfortable prioritizing multiple workstreams and articulating clear outcomes.

Responsibilities

• Formulate and maintain content matrices, messaging hierarchies, and strategic POVs to guide digital execution across site touchpoints.
• Synthesize customer and business insights into the development of creative briefs, strategies and presentations.
• Develop clear audience personas that articulate vehicle and brand positioning, showing why solutions matter to key target audiences.
• Advocate for user-centered design across cross-functional teams, ensuring solutions align with core business goals and user needs.
• Develop strategic briefs, insight presentations, recaps, and occasional technology trend analyses.
• Support day-to-day requests from clients and stakeholders, by clarifying strategic intent and translating into actionable next steps.
• Actively participate in and occasionally lead quantitative and qualitative research projects related to the client s business, translating findings into actionable recommendations.
• Monitor automotive, digital retail, technology, and consumer experience trends.

Skills

Mobile platforms

Content planning

Presentation skills

Research methods

Education

Bachelor’s Degree

Job description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Job Description

As a Digital Strategist, you help shape and maintain the vision for Toyota’s digital practice and experiences, including Toyota.com and related properties. You will work closely with Strategy, UX Research, Integrated Planning, Analytics, Creative, Account, Experience Design, and Technology teams to translate first-party research, site analytics, qualitative studies, and third-party data into actionable digital strategies. You will use those inputs to shape user journeys, substantiate design choices, clarify messaging hierarchies, and keep the voice of the consumer central to digital touchpoints from planning through optimization.

An ideal candidate is curious, proactive, and able to turn emerging opportunities into actionable strategies and tactical executions. This person thrives in a highly collaborative environment, brings an enterprising spirit and helps keep cross-functional teams aligned to shared project outcomes.

Responsibilities

• Formulate and maintain content matrices, messaging hierarchies, and strategic POVs to guide digital execution across site touchpoints.
• Synthesize customer and business insights into the development of creative briefs, strategies and presentations.
• Develop clear audience personas that articulate vehicle and brand positioning, showing why solutions matter to key target audiences.
• Advocate for user-centered design across cross-functional teams, ensuring solutions align with core business goals and user needs.
• Develop strategic briefs, insight presentations, recaps, and occasional technology trend analyses.
• Support day-to-day requests from clients and stakeholders, by clarifying strategic intent and translating into actionable next steps.
• Actively participate in and occasionally lead quantitative and qualitative research projects related to the client s business, translating findings into actionable recommendations.
• Monitor automotive, digital retail, technology, and consumer experience trends.

Qualifications

• Bachelor’s Degree required.
• 5-7 years of digital strategy, content planning, or platform experience within an agency or startup environment working on top brands.
• Demonstrated expertise in mobile platforms, and digital content planning.
• Proven capability in analyzing and interpreting both quantitative and qualitative research methodologies (site analytics, user testing, third-party data).
• Strong presentation and storytelling skills, with the ability to produce concise presentation decks and inspiring creative briefs.
• Innate curiosity regarding digital culture, consumer behavior, and emerging platform innovations.
• Exceptional organizational and time-management skills, comfortable prioritizing multiple workstreams and articulating clear outcomes.

Compensation Range

Compensation Range: USD $81,225.00 – USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

• medical coverage
• dental
• vision
• disability
• 401k
• paid time off

The Company anticipates the application deadline for this job posting will be 11/2/2026.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes:

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.