Strategic Market Insights Analyst

TCC Toyota Motor Credit Corporation Company; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Toyota seeks a proactive professional to define and translate non-retail business customer needs into strategy. You will work with cross-functional partners to shape products, services, and experiences for business customers and dealers.

This role leverages consumer insights with market benchmarking to spot risks and opportunities, informing marketing and communications strategies for new business opportunities; strong collaboration and storytelling are essential.

Qualifications

• BA/BS degree in a relevant field.
• 2+ years of consumer insights, marketing or market research experience.
• Experience engaging with customers or dealers (e.g., interviews, focus groups).
• Ability to combine quantitative and qualitative insights to support strategy.
• Strong storytelling and cross-functional communication skills.

Responsibilities

• Develop clear definition of target business customers based on research and data.
• Represent customer needs in strategy development and business plans.
• Promote customer needs across stakeholders and solutions.
• Understand and promote dealer network needs and opportunities.
• Leverage consumer insights resources for market image and needs.

Skills

Storytelling

Consumer insights

Marketing

Market research

Communication

Education

BA/BS degree

Job description

Toyota seeks a proactive professional to define and translate non-retail business customer needs into strategy. You will work with cross-functional partners to shape products, services, and experiences for business customers and dealers.

This role leverages consumer insights with market benchmarking to spot risks and opportunities, informing marketing and communications strategies for new business opportunities; strong collaboration and storytelling are essential.