Digital Strategist

Scale Marketing; Illinois; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health, vision, and dental coverage

Casual work atmosphere

Company-sponsored events

Team-building experiences

Job summary

A marketing agency is seeking a Digital Strategy & Activation Manager to lead innovative media strategies and guide teams for client success. The ideal candidate has over 4 years of digital media experience, a strong analytical background, and the ability to engage with senior clients. This full-time, hybrid position offers comprehensive health coverage and a collaborative work atmosphere.

Qualifications

• 4+ years of progressive digital media experience.
• Proven success leading complex campaigns.
• Strong business acumen engaging with C-level clients.
• Experience with integrated/mixed-media strategies.

Responsibilities

• Lead development and execution of digital media plans.
• Analyze KPIs for campaign effectiveness.
• Educate clients on digital strategy and measurement.
• Collaborate to deliver strong media plans.

Skills

Digital media experience

Analytical skills

Leadership

Communication

Collaboration

Tools

Google Analytics

Facebook Blueprint

Excel

Business Intelligence tools

Job description

This range is provided by Scale Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $100,000.00/yr

Direct message the job poster from Scale Marketing

Location: Hybrid role in Chicago, IL (3 day in office/ 2 days work from home)

Scale Marketing is growing! We’re seeking a Digital Strategy & Activation Manager to join our expanding Digital team and play a key leadership role in shaping innovative media strategies that drive outstanding client success. Reporting directly to the Group Media Director, this role combines strategic vision, analytical expertise, and a passion for digital innovation.

We’re looking for a solution-oriented leader and collaborative team player with a proven track record of delivering results, guiding teams, and providing impactful thought leadership in the ever-evolving digital landscape.

What You’ll Do

Solution-Oriented Leadership

• Lead the development and execution of advanced digital media plans aligned with client business goals.
• Analyze platform-specific KPIs to ensure campaign effectiveness, identify opportunities, and provide actionable insights.
• Interpret large, complex datasets to uncover trends and drive campaign performance.
• Anticipate challenges and proactively develop innovative solutions.
• Champion testing strategies to enhance client media buys.

Strategic Thinking & Client Partnership

• Serve as a trusted advisor, educating clients on digital strategy, execution, and measurement.
• Stay ahead of industry shifts across programmatic, paid social, paid search, CTV, DOOH, and emerging channels.
• Present innovative growth opportunities, platform betas, and POVs that influence client strategy.
• Act as SME for programmatic and social media platforms, guiding both clients and internal teams.
• Collaborate with Strategists to deliver strong, integrated digital media plans.

What We’re Looking For

• 4+ years of progressive digital media experience (agency experience preferred).
• Proven success leading complex programmatic and paid social campaigns.
• Strong business acumen and comfort engaging with C-level clients.
• Certifications and expertise in social platforms, DSPs, Google Analytics, Google Tag Manager, and Facebook Blueprint.
• Experience with integrated/mixed-media strategies; traditional media buying a plus.
• Advanced analytical skills; proficiency in Excel and BI tools.
• Strong communicator with the ability to translate complex digital concepts to varied audiences.
• Collaborative leader with mentoring experience preferred.
• Alignment with Scale Marketing’s values: solution-oriented, strategic, proactive, and team-driven.

What We Value in Our People

• Solution Oriented – You see challenges as opportunities.
• Lean Forward Attitude – You anticipate needs and act with initiative.
• Strategic Thinker – You balance vision with execution.
• Get-It-Done Mindset – You take ownership and deliver results.
• Team Player – You thrive in collaboration.
• Comprehensive health, vision, and dental coverage with generous employer contribution
• Open, collaborative, and casual work atmosphere
• Company-sponsored events & team-building experiences

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Strategy/Planning
• Industries: Advertising Services

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