Digital Strategy & Activation Manager

Scale Marketing; Chicago (IL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Comprehensive health coverage

Open collaborative office environment

Team-building and events

Job summary

Scale Marketing is seeking a Digital Strategy & Activation Manager to lead cutting-edge digital media strategies that drive client success. You will mentor junior team members, act as a trusted advisor to clients, and ensure seamless integrated campaigns.

Reporting to the Group Media Director, you will oversee programmatic, paid social, and paid search initiatives, while leveraging analytics to optimize performance and deliver strategic growth opportunities.

Qualifications

• 4+ years of progressive digital media experience; agency-side strongly preferred.
• Proficiency in DSPs, social platforms, Google Analytics, Google Tag Manager.
• Advanced Facebook Blueprint certification required; Google certifications preferred.
• Strong understanding of integrated, mixed-media strategies; traditional media experience a plus.
• Highly developed analytical and mathematical skills, with expertise in Excel and BI tools.

Responsibilities

• Lead development and implementation of sophisticated digital media plans aligned with client objectives.
• Analyze platform KPIs and provide actionable recommendations.
• Evaluate large datasets to identify trends and optimize campaigns.
• Mentor and train junior team members to ensure high-quality execution.
• Deliver clear reports and analyses to clients and internal teams.
• Serve as primary contact between trading teams, strategy, account management, and vendors.

Skills

4+ years digital media experience

Client engagement with C-level

Strategic communication & presentation

Mentoring junior team members

Education

Facebook Blueprint certification

Google Certifications

Tools

DSPs

Social platforms

Google Analytics

Google Tag Manager

Excel

BI tools

Job description

Scale Marketing is seeking a Digital Strategy & Activation Manager to lead the development and execution of cutting-edge digital media strategies that drive client success. Reporting to the Group Media Director, this role requires a blend of strategic vision, analytical expertise, and leadership. The Digital Strategy & Activation Manager will act as a trusted advisor for clients, mentor junior team members, and ensure seamless execution of integrated digital media campaigns.

Key Responsibilities

• Lead the development and implementation of sophisticated digital media plans that align with client business objectives.
• Analyze platform KPIs to ensure campaign effectiveness and provide actionable recommendations.
• Evaluate large and complex datasets to identify trends and optimize campaign performance.
• Proactively identify challenges and develop innovative solutions.
• Serve as subject matter expert for programmatic, paid social, paid search, and emerging digital channels.
• Provide strategic thought leadership by researching and presenting innovative growth opportunities and industry trends.
• Collaborate with Strategists and cross-functional teams to deliver integrated, results-driven media plans.
• Manage and execute complex campaigns across multiple platforms, ensuring timely and accurate delivery.
• Deliver clear, insightful reports and analyses to clients and internal teams.
• Serve as the primary point of contact between trading teams, strategy, account management, and vendors.
• Mentor and train junior team members, ensuring high-quality execution.
• Contribute to new business initiatives, proposals, and presentations.

Qualifications

• 4+ years of progressive digital media experience; agency-side strongly preferred.
• Proven experience managing complex programmatic and social media campaigns.
• Proficiency in key platforms and tools (DSPs, social platforms, Google Analytics, Google Tag Manager).
• Advanced Facebook Blueprint certification required; Google certifications preferred.
• Strong understanding of integrated, mixed-media strategies; traditional media experience a plus.
• Highly developed analytical and mathematical skills, with expertise in Excel and BI tools.
• Strong strategic communication and presentation skills.
• Experience engaging with C-level clients and driving business growth.
• Demonstrated leadership and mentoring of junior team members.
• Alignment with Scale Marketing's core values.

What We Value in Our People

• Solution Oriented
• Lean Forward
• Strategic Thinking
• Team Player
• Gets the Job Done

About Scale

Scale Marketing is a collective of professionals who bring unique business and media experience together to drive client success. We dive into our clients' customer data and historic media buys to
understand where a business has been and optimize strategy to bring it closer to where the client wants to go.

Our nimble, transparent approach makes clients' dollars go further - and it's why we continue to grow.

Benefits and Perks

• Comprehensive health, vision, and dental coverage with a generous employer contribution.
• Open, collaborative office environment.
• Company-sponsored team-building and events.