Digital Strategist

Hawke Media; Santa Monica (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Opportunity to work with leading brands

Collaborative work environment

Professional development opportunities

Job summary

A digital marketing solutions firm is seeking a Digital Strategist in Santa Monica to oversee key client accounts, develop data-driven strategies, and analyze campaign performance. The ideal candidate will possess over 7 years of experience in digital marketing, demonstrating expertise in managing multiple accounts effectively. This full-time position offers a competitive salary and a dynamic work environment with opportunities for professional growth.

Qualifications

• 7+ years of experience in digital marketing, preferably at a marketing agency.
• Proven expertise in multi-channel digital marketing strategy development.
• Strong analytical skills with data-driven decision-making abilities.

Responsibilities

• Manage and grow key client accounts across diverse industries.
• Develop and implement digital marketing strategies to drive engagement.
• Analyze campaign performance and provide actionable insights.

Skills

Client relationship management

Digital marketing strategy

Marketing Mix Modeling (MMM)

Data analysis

Interpersonal communication

Education

Bachelor’s degree in Marketing, Business or related field

Tools

GA4

Shopify

HawkeAI

AdBeacon

Job description

Join to apply for the Digital Strategist role at Hawke Media.

This range is provided by Hawke Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$70,000.00/yr - $80,000.00/yr

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

This role is pivotal in managing and growing our key client accounts across diverse industries. The ideal candidate will have a deep understanding of digital marketing strategy, client management, and data-driven performance analysis.

Qualifications

• Serve as the primary point of contact for key client accounts across various sectors.
• Develop and maintain strong, long-term relationships with clients, ensuring their needs are met and expectations exceeded.
• Oversee the execution of digital marketing campaigns, ensuring they align with client goals and deliver measurable results.
• Develop and implement comprehensive marketing strategies and service offerings that drive engagement and growth for clients.
• Create integrated digital marketing plans that optimize channel mix based on client objectives and target audiences.
• Stay abreast of the latest trends and technologies in digital marketing to provide clients with innovative solutions.
• Conduct Marketing Mix Modeling (MMM) analysis to measure and optimize marketing effectiveness across channels.
• Analyze campaign performance data to refine strategies and deliver actionable insights to clients.
• Mentor and guide junior account managers and other team members, fostering a collaborative and high-performance work environment.
• Coordinate with cross-functional teams to ensure seamless execution of client projects.
• Lead strategic planning sessions with internal teams and clients to align on objectives and KPIs.
• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing, ideally at a marketing agency or similar environment.
• Proven expertise in multi-channel digital marketing strategy development and implementation.
• Experience with Marketing Mix Modeling (MMM) and other advanced analytics methodologies.
• Strong understanding of attribution models and their application to marketing strategy.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and creatively to solve complex client challenges.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

30/60/90 Day Plan

30 Days

• Full onboarding into Hawke systems: Slack, GA4, Shopify, HawkeAI, AdBeacon, department templates, SOP
• Deep dive into the Strategy department: service suite, deliverable formats, our internal frameworks, and cross-functional workflows

60 Days

• Begin taking partial ownership of 3–5 clients with a senior strategist supervising
• Run sections of client calls, prepare agendas, and own follow-ups
• Lead smaller deliverables independently (audits, forecasts, competitor scans, CRO notes)

90 Days

• Fully own a book of 4–7 clients, depending on size and complexity
• Lead all weekly or bi-weekly calls, monthly decks, and ongoing strategy
• Support senior strategists on complex, high-value enterprise accounts

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with leading brands across various industries.
• A collaborative and dynamic work environment.
• Professional development and growth opportunities.

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Seniority level: Associate

Employment type: Full-time