Digital Store Director - GCG Connectivity & Power Solutions - Remote - Eastern Time Zone

GCG; Collegeville (PA); On-site; USD 140,000 - 180,000; Full time

Job summary

GCG Connectivity & Power Solutions is seeking a Digital Store Director to lead the performance and evolution of our digital storefront / eCommerce platform. You will own the customer journey from product discovery through purchase or RFQ, optimizing pricing, merchandising, and UX to turn digital traffic into revenue and qualified opportunities.

This role requires strategic leadership, hands-on execution, and collaboration across Sales, IT, and Product in a fast-paced environment, located in

Qualifications

• 5+ years leading ecommerce or digital storefronts with revenue responsibility.
• Proven track record improving conversion, A/B testing, and customer engagement.
• Experience managing product catalogs, pricing, and online checkout workflows.

Responsibilities

• Own online revenue, margin, conversion, and lead generation targets.
• Develop strategies to grow digital revenue through assortment, pricing, and buying experience.
• Optimize Buy Now and RFQ pathways using funnel analysis and A/B testing.
• Lead product launches, catalog quality, and search visibility.
• Partner with Sales to promote online ordering and RFQ tools.
• Define KPIs and communicate performance to leaders.
• Ensure platform stability, security, and fraud safeguards.

Skills

Ecommerce leadership

Digital merchandising

Pricing strategy

UX optimization

Data-driven decisions

Cross-functional collaboration

Online revenue growth

Tools

Optimizely B2B Commerce

Job description

Overview

GCG Connectivity & Power Solutions is seeking a Digital Store Director to lead the commercial performance and day-to-day evolution of our digital storefront / eCommerce platform!
This role will own the customer journey from product discovery through purchase / Request for Quote, using merchandising, pricing, platform functionality, and customer insights to turn digital traffic into revenue and qualified sales opportunities.

Overview

GCG Connectivity & Power Solutions is seeking a Digital Store Director to lead the commercial performance and day-to-day evolution of our digital storefront / eCommerce platform!
This role will own the customer journey from product discovery through purchase / Request for Quote, using merchandising, pricing, platform functionality, and customer insights to turn digital traffic into revenue and qualified sales opportunities.

What You’ll Do

• Own the commercial performance of GCG’s digital storefront, with accountability for online revenue, gross margin, conversion, qualified lead generation, customer adoption, retention, engagement, and site performance.
• Develop and execute strategies that grow digital revenue from new and existing customers through improvements to product assortment, merchandising, pricing, inventory visibility, and the overall buying experience.
• Optimize both “Buy Now” and Request for Quote pathways using funnel analysis, customer behavior data, A/B testing, and ongoing experimentation to remove friction and improve conversion.
• Strengthen digital lead generation by improving landing pages, forms, product inquiry experiences, and “Contact an Expert” pathways that connect qualified customers with the appropriate sales resources.
• Define, monitor, and communicate key performance indicators, including revenue, margin, conversion rate, average order value, lead volume, monthly active users, customer retention, catalog accuracy, search effectiveness, site uptime, and page speed.
• Manage public and customer-specific online pricing in partnership with commercial and functional teams, helping ensure accuracy, competitiveness, and alignment with established margin objectives.
• Partner with Sales to increase customer adoption of online ordering, account management, and Request for Quote tools, particularly among customers who have traditionally purchased through offline channels.
• Use customer behavior, cohort analysis, and purchasing patterns to develop onboarding, retention, re-engagement, reorder, loyalty, and account-based incentive strategies.
• Deliver personalized digital experiences, including contract pricing, account-specific product visibility, order history, reorder tools, and relevant product recommendations.
• Own the quality and commercial effectiveness of the digital product catalog, ensuring products include accurate technical attributes, application information, descriptions, imagery, pricing, inventory visibility, and downloadable documentation.
• Lead digital product launches from initial setup through content development, pricing coordination, category placement, search visibility, and launch readiness.
• Improve product discovery and basket size through effective taxonomy, navigation, filters, search optimization, product ranking, cross-sell, and upsell strategies.
• Oversee the performance, availability, and customer-facing functionality of the digital storefront, including account access, product discovery, checkout, Request for Quote, and related transactional workflows.
• Serve as a primary business administrator for the Optimizely B2B Commerce platform, coordinating configurations, updates, integrations, enhancements, and third-party tools.
• Lead the identification, prioritization, testing, and resolution of platform issues, balancing urgent customer-impacting concerns with longer-term enhancements and feature development.
• Partner with Information Technology, developers, vendors, and internal stakeholders to maintain platform stability, integration reliability, data quality, security, and appropriate safeguards against fraud or suspicious activity.
• Translate digital priorities into clear requirements, project plans, development tickets, testing plans, launch activities, and measurable business outcomes.
• Build strong partnerships across Sales, Marketing, Procurement, Operations, Finance, Customer Service, Information Technology, product teams, and external platform partners.
• Communicate digital-store performance, customer trends, commercial opportunities, platform risks, and recommended priorities to senior leaders and functional stakeholders.
• Lead, coach, and develop team members by setting clear expectations, providing regular feedback, supporting performance management, and fostering a culture of accountability, collaboration, customer focus, and continuous improvement.
• Perform other duties as assigned.
  

What You’ll Bring

Required Qualifications

• At least five years of progressively responsible ecommerce, digital commerce, digital merchandising, or related experience, preferably involving direct accountability for a revenue-generating storefront.
• Demonstrated experience owning or materially influencing digital revenue, conversion rates, qualified lead generation, customer engagement, or ecommerce growth.
• Experience managing a digital storefront or ecommerce platform, including responsibility for areas such as product catalog management, pricing, merchandising, search, navigation, checkout, Request for Quote workflows, or user experience.
• Strong understanding of ecommerce performance metrics, including revenue, margin, conversion rate, average order value, customer adoption, retention, lead generation, engagement, bounce rate, and site performance.
• Experience translating digital and transactional data into practical recommendations that improve merchandising, functionality, customer experience, or commercial performance.
• Strong knowledge of product catalog structure, product attributes, taxonomy, onsite search, navigation, product-detail pages