Digital Shelf Strategist for Retail Content

Newsletter Jobs; Mettawa (IL); Hybrid; USD 67,000 - 96,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Health Savings Account

Wellbeing program

Product purchase discounts

Job summary

Brunswick is seeking a Digital Shelf Specialist to curate and distribute high-impact content supporting retail marketing and brand consistency across Walmart.com and other channels. You will partner with sales, marketing, and PIM teams to optimize content across retailers and ensure alignment with best practices.

The role engages with CMS/PIM tools, retailer portals, and analytics to drive traffic and conversions, with a hybrid work arrangement (3 days on-site).

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2–4 years of experience in content creation, preferably in a retail or consumer goods environment.
• Strong analytical and Excel skills for data-driven insights.
• Proficiency with CMS, digital publishing tools, and/or retail catalogue portals.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Partner with Divisional Sales & Channel managers to determine retailer product priorities and leverage content.
• Support product launches, seasonal campaigns, and promotional initiatives with marketing teams.
• Own and maintain brand stores, updating cadence and retailer-specific practices.
• Collaborate with Digital Shelf Creative Development and PIM Solutions teams for content syndication.
• Work with the Analytics team to improve traffic and conversion across the portfolio.

Skills

CMS proficiency

Retail portals

SEO knowledge

Analytical skills

Excel proficiency

Content management

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Widen

Salsify

Syndigo

InRiver

Walmart Seller Center

Retail Link

Amazon Seller Central

Job description

Brunswick is seeking a Digital Shelf Specialist to curate and distribute high-impact content supporting retail marketing and brand consistency across Walmart.com and other channels. You will partner with sales, marketing, and PIM teams to optimize content across retailers and ensure alignment with best practices.

The role engages with CMS/PIM tools, retailer portals, and analytics to drive traffic and conversions, with a hybrid work arrangement (3 days on-site).