Digital Merchandising Manager

Heartland-Food-Products-Group; Bentonville (AR); On-site; USD 70,000 - 90,000; Full time

Job summary

Heartland-Food-Products-Group in Bentonville, AR seeks a Digital Merchandising Manager to oversee the digital shelf across retailers, manage content, and optimize online experiences for Splenda and SlimFast brands.

You will drive content accuracy, partner with Marketing and Sales, and use analytics tools to improve conversion and retailer compliance. This is a full-time, on-site role based in Bentonville, Arkansas.

Qualifications

• Experience in eCommerce or digital merchandising for consumer goods.
• Ability to work across Marketing, Packaging Design, and Sales teams.
• Familiarity with content syndication and retailer requirements.
• Strong analytical and communication skills.

Responsibilities

• Lead digital shelf management and ensure content accuracy across retailer sites and vendor portals.
• Collaborate with Marketing and Sales to optimize imagery, copy, and brand messaging online.
• Monitor content quality with tools and dashboards to track completeness and performance.
• Drive process improvements in content syndication, logistics, and online experience.

Skills

eCommerce

Digital merchandising

CPG management

Analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Syndigo

1WorldSync

Salsify

DAM systems

Walmart Marketplace

Job description

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Bentonville, AR, US

4 days ago Requisition ID: 5039

SCOPE

At Heartland, we combine entrepreneurial energy with a collaborative culture that values innovation, accountability, and growth. We are seeking a Digital Merchandising Manager who is an organized and detail-oriented individual to manage the digital shelf across retailers, including managing analytics across retailer-specific media networks.

The Digital Merchandising & Shelf Manager plays a key role in driving Heartland’s eCommerce growth and maximizing omnichannel performance across all Mass and Club Channel retail partners. This position manages digital shelf content, product setup, and fulfillment processes while optimizing conversion and ensuring accuracy across the Splenda and SlimFast brands. The role requires a balance of technical precision, cross-functional collaboration, and strategic problem-solving to deliver best-in-class online experiences for consumers.

This is a full-time, on-site position located in Bentonville, Arkansas.

KEY RESPONSIBILITIES

Digital Shelf Management

• Syndicate and maintain product content from Syndigo, 1WorldSync, and related systems to retailer sites and vendor portals for new items, content refreshes, and enhanced content updates.
• Ensure all digital shelf content is accurate, complete, and aligned with retailer-specific requirements prior to launch or marketing activation.
• Partner with Marketing, Packaging Design, and Sales teams to optimize imagery, copy, and brand messaging across all online touchpoints.
• Conduct regular audits using tools such as Scintilla, MAP, Walmart Connect, Syndigo Analytics, Profitero, and Helium10 to monitor content accuracy, brand integrity, and retailer compliance.
• Track and report content completeness and category performance using scorecards and analytics dashboards.
• Identify opportunities to streamline syndication processes, improve speed-to-market, and enhance customer experience.

Retail Partner Management

• Manage inventory, replenishment, reporting, and shipment coordination for Walmart Marketplace.
• Review weekly retail performance, validate pricing, and coordinate with replenishment planner(s), customer service, and distribution teams.
• Responsible for search optimization, retailer creative briefs, and retailer specific activation requirements.
• Monitor operational performance, chargebacks, and compliance metrics; initiate corrective actions and improvements as needed.

Reporting & Process Improvement

• Maintain an organized content and fulfillment calendar with key projects, customer requirements, and timelines.
• Generate and update eCommerce sales and content performance reports.
• Collaborate cross-functionally to identify and execute process improvements in digital shelf management, logistics, and content syndication.
• Stay current with industry trends, retailer requirements, and emerging eCommerce best practices.

QUALIFICATIONS

• Bachelor degree in Marketing, Business, or related discipline.
• 1–3 years of experience in eCommerce, digital merchandising, or CPG category management.
• Strong understanding of digital shelf content syndication, retailer requirements, and online conversion principles.
• Experience with Syndigo, 1WorldSync, Salsify, DAM systems, and Walmart Marketplace preferred.
• Excellent organizational, analytical, and communication skills.
• Adaptable to a fast-paced, cross-functional environment.