Digital Shelf Specialist

Brunswick Corporation; Mettawa (IL); Hybrid; USD 67,000 - 96,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Job summary

Brunswick Corporation in Mettawa, IL seeks a Digital Shelf Specialist to curate and distribute high‑impact content for Walmart.com and select international eCommerce channels. You will partner with marketing and sales to ensure brand consistency across retailers.

The role requires CMS/PIM tools experience, SEO knowledge, content syndication, and the ability to manage multiple projects in a fast‑paced environment. This hybrid position offers strong benefits and clear growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or demonstrated passion for digital marketing/eCommerce.
• 2–4 years in content creation, preferably in retail/consumer goods.
• Strong analytical skills and advanced Excel proficiency for investigations and reporting.
• Proficiency with CMS, digital publishing tools, and/or retail catalogue portals.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Divisional Sales & Channel managers to determine retailer priorities and content needs.
• Support product launches, campaigns, and promotions with content at scale.
• Own and maintain brand stores across retailers, updating content regularly.
• Collaborate with Digital Shelf Creative Development and PIM Solutions teams for content release and syndication.
• Work with Analytics and Retail teams to optimize traffic and conversion.

Skills

Content creation experience

Analytical skills

Excel proficiency

CMS/PIM experience

SEO knowledge

Multi-project management

Education

Bachelor’s degree

Tools

CMS/PIM tools (Widen, Salsify, Syndigo, InRiver)

Job description

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location:

Mettawa, IL and/or Downtown Chicago

Workplace Category:

Hybrid, 3 days a week

Pay Range:

$66,500-95,750

Visa Sponsorship:

Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We are seeking a creative and detail-oriented Digital Shelf Specialist to join our Digital Retail COE team. This role is responsible for curating and distributing high-impact content that supports retail marketing initiatives and drives brand consistency across retail channels – specifically supporting Walmart.com and select international eCommerce channels. This role specifically will partner with existing teammates to ensure that all relevant product content is properly leveraged across our retail ecosystem. The ideal candidate will have experience with at least some of the following:

• Content Management Systems – CMS or PIM/Dam systems such as Widen, Salsify, Syndigo, InRiver, etc.
• Retail Catalogue Portals – particularly Walmart Seller Center or Retail Link, Amazon Vendor or Seller Central, or other high-profile retailers.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Digital Retail Enablement Support

• Partner with Divisional Sales & Channel managers to understand retailer product priorities to determine the ‘job to be done’ on leveraging existing content or developing new content.
• Partner with Divisional marketing teams to support product launches, seasonal campaigns, and promotional initiatives.
• Own and maintain brand stores, updating on a regular cadence, pulling in existing content while also customizing per distinct best practices per retailer.
• Partner with the Digital Shelf Creative Development team, as well as the PIM Solutions team to expedite the release of content to other retailers either through technical syndication or lock-step manual processes.
• Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads.

Retail Product Page Analytics and Insights

• Maintain monthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitor core metrics include traffic, conversion, share of voice, etc. to make data‑driven recommendations for improvement.
• Become the expert on Walmart content best practices and new options, continually educating and advocating for tests.
• Support the development of PIM and content syndication tools in partnership with leads from our Digital Experience team. Content mapping and experience with these tools is a plus.
• Work with the Digital Retail COE Analyst to build analytics structure that can be automated whenever possible.

Stakeholder Share‑outs & Collaboration

• Liaise with channel and sales to gather insights and ensure content meets business needs.
• Act as a brand steward, ensuring consistency across all retail‑facing materials.
• Manage all retailer specific content scores and accompanying reports, providing regular report outs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree, preferably in Marketing, Communications, Journalism, or related field, but open to those that can demonstrate a passion for digital marketing or eCommerce.
• 2-4 years of experience in content creation, preferably in a retail or consumer goods environment.
• Strong analytical and excel skills for diving into investigative reporting on how we can perform better.
• Proficiency with content management systems (CMS), digital publishing tools, and/or retail catalogue portals.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

The anticipated pay range for this position is $66,500-95,750 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.

For more information about EEO laws.

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information https://www.brunswick.com/e-verify.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at [e-mail] or 866-278-6942.