Digital Shelf Strategist | Hybrid eCommerce Content

Brunswick Corporation; Mettawa (IL); Hybrid; USD 67,000 - 96,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Job summary

Brunswick Corporation in Mettawa, IL seeks a Digital Shelf Specialist to curate and distribute high‑impact content for Walmart.com and select international eCommerce channels. You will partner with marketing and sales to ensure brand consistency across retailers.

The role requires CMS/PIM tools experience, SEO knowledge, content syndication, and the ability to manage multiple projects in a fast‑paced environment. This hybrid position offers strong benefits and clear growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field, or demonstrated passion for digital marketing/eCommerce.
• 2–4 years in content creation, preferably in retail/consumer goods.
• Strong analytical skills and advanced Excel proficiency for investigations and reporting.
• Proficiency with CMS, digital publishing tools, and/or retail catalogue portals.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Divisional Sales & Channel managers to determine retailer priorities and content needs.
• Support product launches, campaigns, and promotions with content at scale.
• Own and maintain brand stores across retailers, updating content regularly.
• Collaborate with Digital Shelf Creative Development and PIM Solutions teams for content release and syndication.
• Work with Analytics and Retail teams to optimize traffic and conversion.

Skills

Content creation experience

Analytical skills

Excel proficiency

CMS/PIM experience

SEO knowledge

Multi-project management

Education

Bachelor’s degree

Tools

CMS/PIM tools (Widen, Salsify, Syndigo, InRiver)

Job description

Brunswick Corporation in Mettawa, IL seeks a Digital Shelf Specialist to curate and distribute high‑impact content for Walmart.com and select international eCommerce channels. You will partner with marketing and sales to ensure brand consistency across retailers.

The role requires CMS/PIM tools experience, SEO knowledge, content syndication, and the ability to manage multiple projects in a fast‑paced environment. This hybrid position offers strong benefits and clear growth opportunities.