Digital Shelf SEO & GEO Manager

Riverside Natural Foods Ltd.; Chicago, Northern (IL, KY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Riverside Natural Foods Ltd. is seeking a Digital Shelf SEO & GEO Manager to lead MadeGood brand discovery and conversion across search engines, LLMs, and retailer digital shelves.

You will partner with MarTech, IT, and brand teams to ensure accurate item attributes, compliant PDPs, and compelling content at scale. You will drive content strategy, metadata, and workflows enabling scalable optimization across eCommerce platforms and product listing pages, while delivering executive-level

Qualifications

• Bachelor’s Degree in a relevant field or equivalent experience.
• 5+ years in digital shelf management with impact on SEO and conversion.
• Experience with digital shelf tools (Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central).
• Experience with structured content, metadata and platforms like DAM/PIM.
• CPG experience preferred.
• Hybrid schedule; ability to commute 3 days/week to Chicago office.

Responsibilities

• Lead PDP content publishing and syndication across retailer websites and marketplaces.
• Maintain accurate product listings, images, attributes, and nutrition information.
• Define and drive content standards for scalable reuse across DAM, PIM, CMS.

Skills

Collaboration

Ambiguity handling

Data analysis

Brand alignment

Education

Bachelor’s Degree

5+ years digital shelf

Tools

Salsify

Profitero

Syndigo

Stackline

Amazon Vendor/Seller Central

Job description

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, & retailer digital shelf environments. This role partners closely with MarTech, IT, brand, & multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place.

In addition to driving the PDP content agenda on Retailer.com, this individual will also lead agentic commerce capability development to improve brand discovery and consideration at scale. This includes (but is not limited to) ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms.

Finally, the Digital Shelf SEO & GEO Manager will function as the digital shelf SME leading diagnostic reporting & competitive intelligence via Profitero, Stackline, and various other reporting tools. They will play a vital role in delivering executive-level performance insights, along with analytics support behind robust PDP test & learn plans.

This is a high-impact role in a high-growth business with influence on both near-term performance and long-term channel evolution.

Primary Responsibilities

PDP Management

• Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc.
• Maintain accurate product listings, images, enhanced content, attributes, R&R’s, & nutritional information.
• Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.

Content Optimization

• Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords.
• Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
• Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities.

Digital Shelf Analytics

• Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews
• Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.

Education & Qualifications

• Bachelor’s Degree
• 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes.
• Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.
• Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.
• CPG experience preferred.
• Hybrid schedule with ability to commute 3 days a week to Chicago-based office.

Skills & Abilities

• Bias for collaboration within multi-functional work groups incl. stakeholders from sales, marketing and IT.
• Passionate self-starter with demonstrated comfort dealing with ambiguity while embracing new challenges to build new capabilities.
• Analytical prowess with ability to triangulate consumption trends with digital shelf & clickstream analytics.
• Deep alignment with Riverside’s values and purpose-driven approach.

Please note this role as a new vacancy.

Salary Range

$135,000 - $150,000 USD

At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity.

What we expect:

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally