Digital Shelf & Experience Manager

Himalaya Wellness USA; Sugar Land (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k)

Job summary

Himalaya Wellness USA seeks a Digital Shelf & Experience Manager who will own product visibility across Amazon, DTC site, and Marketplaces in the US and Canada. You will craft copy, lead omnichannel content, and collaborate with Brand, Regulatory, Design, and Growth Marketing teams to drive discovery, conversions, and AI-driven visibility.

You will publish content end-to-end, manage CPG eCommerce assets, and run testing and reporting to optimize performance.

Qualifications

• 4+ years in ecommerce, digital shelf, marketplace content, or DTC merchandising, ideally at a CPG, wellness, beauty, or personal care brand with a medium-large product portfolio.
• Hands-on Amazon experience: writing listings and backend keywords, building A+ Content and Brand Stores, and making merchandising decisions that moved conversion.
• Hands-on Shopify merchandising experience: managing products, collections, offers, and other content.
• A strong copywriter and keyword builder who produces the work in-platform, and who can brief and direct designers to get the right asset the first time.
• Command of discoverability: SEO fundamentals plus genuine fluency with AEO and GEO.
• High use and familiarity with AI tools (Claude or equivalent).
• Analytical, self-directed, and a strong project manager. Familiarity with PXM / syndication platforms (e.g., Pattern, Salsify, Syndigo), digital shelf analytics, AI-visibility platforms, and TikTok Shop storefront setup is a plus.
• Experience and a personal interest in supplements, the natural products industry, or personal care is a significant advantage to candidates.

Responsibilities

• Translate commercial priorities into launch roadmaps and actionable briefs including work prioritization based on revenue impact, what assets must communicate, which claim language assets can carry, competitive landscape, etc.
• Own the process of developing and publishing product content for both new and existing products end-to-end across Amazon, DTC, TikTok Shop, and other marketplaces.
• Write all product copy including titles, bullets, descriptions, backend search terms, and A+ / Brand Store copy yourself, in collaboration with Brand and Regulatory teams.
• Project manage the in-house design team on omnichannel product content needs — image stacks, A+ modules, storefront assets, listing videos, and the graphics behind every launch and promotion — writing briefs, setting priorities, and holding timelines.
• Build and launch A+ modules and storefront content directly in platform.
• Utilize syndicated data platforms (PIM/DAM) to ensure accurate and complete product information is uploaded and syncing to every channel.
• Manage manual product data handovers in cases where specialty channels may not have syndication capabilities.
• Translate commercial priorities into launch roadmaps and actionable briefs including: what assets must communicate, which claim language assets can carry, competitive landscape, etc.
• Run recurring content audits across the catalog to identify and fill gaps and test into new opportunities.
• Own the DTC promo calendar and ongoing merchandising, defining offers, curating collections, managing site navigation and on-site search, and defining cross-sell offers and subscription presentation, in collaboration with the Brand and Growth Marketing teams.
• Manage products, offers, collections, fields, product metadata, homepage featured content, and landing pages hands-on within Shopify
• Project manage in-house design team and web development agency on any creatve and technical needs as required
• Work closely with the eCommerce and Growth Marketing teams to define and execute support plans for tentpole events on Amazon, TikTok Shop, and other marketplaces (Prime Day, Black Friday, etc.)
• Build event storefront pages, refresh product content and imagery, and merchandise deal products accordingly

Skills

Ecommerce

Digital shelf

Amazon

Shopify

SEO

AI tools

PXM

Syndication

Analytics

Project management

Tools

Salsify

Syndigo

Pattern

Job description

Himalaya is a science-backed wellness company with nearly a century of expertise rooted in nature. We are seeking a Digital Shelf & Experience Manager to own how our products show up, get found — in search and increasingly in AI answers — and convert across Amazon, our DTC site, and other Marketplaces (Target, Walmart, TikTok Shop, iHerb, etc) in the United States and Canada.

This is a hands-on individual contributor role sitting at the intersection of Brand, Ecommerce, and Creative. This role will collaborate closely with our brand teams to write product copy and will collaborate closely with our design team to produce eCommerce assets, and build and merchandise online storefronts, product pages, and A+ content. This is also a results-oriented role, with a significant emphasis on running tests, owning reporting, and having a strong POV on where our digital shelf should go next and what is worth building.

Duties and Responsibilities

• Translate commercial priorities into launch roadmaps and actionable briefs including work prioritization based on revenue impact, what assets must communicate, which claim language assets can carry, competitive landscape, etc.
• Own the process of developing and publishing product content for both new and existing products end-to-end across Amazon, DTC, TikTok Shop, and other marketplaces.
• Write all product copy including titles, bullets, descriptions, backend search terms, and A+ / Brand Store copy yourself, in collaboration with Brand and Regulatory teams.
• Project manage the in-house design team on omnichannel product content needs — image stacks, A+ modules, storefront assets, listing videos, and the graphics behind every launch and promotion — writing briefs, setting priorities, and holding timelines.
• Build and launch A+ modules and storefront content directly in platform.
• Utilize syndicated data platforms (PIM/DAM) to ensure accurate and complete product information is uploaded and syncing to every channel.
• Manage manual product data handovers in cases where specialty channels may not have syndication capabilities.
• Translate commercial priorities into launch roadmaps and actionable briefs including: what assets must communicate, which claim language assets can carry, competitive landscape, etc.
• Run recurring content audits across the catalog to identify and fill gaps and test into new opportunities.
• Own the DTC promo calendar and ongoing merchandising, defining offers, curating collections, managing site navigation and on-site search, and defining cross-sell offers and subscription presentation, in collaboration with the Brand and Growth Marketing teams.
• Manage products, offers, collections, fields, product metadata, homepage featured content, and landing pages hands-on within Shopify
• Project manage in-house design team and web development agency on any creatve and technical needs as required
• Work closely with the eCommerce and Growth Marketing teams to define and execute support plans for tentpole events on Amazon, TikTok Shop, and other marketplaces (Prime Day, Black Friday, etc.)
• Build event storefront pages, refresh product content and imagery, and merchandise deal products accordingly

Testing, Reporting & Performance

• Own end-to-end reporting on content performance across channels — share of search, AI answer share of voice, traffic, conversion, listing health, review quality, and the return on optimization work. Publish on a set cadence, present it to Brand and Ecommerce, and be accountable for the numbers rather than only the reporting of them.
• Own how our products get found — in traditional search, and increasingly in the AI answer engines shoppers now ask instead of searching (SEO / AEO / GEO)
• Operate an SEO and AI-visibility platform (SEMRush, Profound or equivalent) on a standing rhythm, tracking share of voice, position, sentiment, and which sources AI answers cite.
• Flag competitive movement and emerging inaccurate or negative third-party sources early, before they erode our position or how we are described.
• Utilize findings to optimize copy and content across all channels; flag gaps and opportunities proactively to move quickly.
• Run a structured testing roadmap across imagery, copy, module order, and offers; report honestly on what won and what we learned from the tests that failed; and scale what works across the portfolio.
• Operate as a Claude power user — building reusable skills, agents, and workflows for content production, quality control, and reporting rather than prompting one asset at a time. Build the automations yourself and help set the standard for how the wider team works with AI.

Qualifications

• 4+ years in ecommerce, digital shelf, marketplace content, or DTC merchandising, ideally at a CPG, wellness, beauty, or personal care brand with a medium-large product portfolio.
• Hands-on Amazon experience: writing listings and backend keywords, building A+ Content and Brand Stores, and making merchandising decisions that moved conversion. Multi-retailer experience (Walmart, Target) is a plus.
• Hands-on Shopify merchandising experience: managing products, collections, offers, and other content.
• A strong copywriter and keyword builder who produces the work in-platform, and who can brief and direct designers to get the right asset the first time.
• Command of discoverability: SEO fundamentals plus genuine fluency with AEO and GEO. You do not need to arrive an expert, but you should be keen to build, test, and measure our approach.
• High use and familiarity with AI tools (Claude or equivalent. Experience building agents, skills, or automations is a strong plus.
• Analytical, self-directed, and a strong project manager. Familiarity with PXM / syndication platforms (e.g., Pattern, Salsify, Syndigo), digital shelf analytics, AI-visibility platforms, and TikTok Shop storefront setup is a plus.
• Experience and a personal interest in supplements, the natural products industry, or personal care is a significant advantage to candidates.

Compensation and Benefits

• Competitive base salary and bonus, commensurate with experience.
• Company benefits including medical, dental, vision, life, disability & 401(k).