Shopify Developer / Store Manager

Variable Lift; United States; Hybrid; USD 125,000 - 150,000; Full time

Job summary

Variable Lift, a premium DTC supplements brand, is seeking a hands-on Shopify Developer / Store Manager to oversee the store from development to operational management. This remote role requires expertise in Shopify Plus and the app ecosystem, integrating technologies to enhance store functionality.

The ideal candidate will have extensive experience in building responsive landing pages, managing app stacks, and solid knowledge of e-commerce analytics. You’ll work in a small, senior distributed team, leveraging AI tools for efficient store operations.

Qualifications

• 3 to 5+ years hands-on Shopify development experience, ideally including Shopify Plus.
• Proficient in working with the Shopify app ecosystem and integrations.
• Strong solid Git-based workflow practices.

Responsibilities

• Manage and own the Shopify store end to end.
• Develop landing pages, product pages, and manage app integrations.
• Implement and maintain analytics and tracking tools.

Skills

Shopify development

Frontend development

Version control (Git)

E-commerce analytics

AI workflows

Tools

Shopify

Google Analytics

ClickUp

Job description

Premium DTC Supplements Brand · Remote · Full Time

A premium direct‑to‑consumer supplements brand is looking for a hands‑on Shopify Developer / Store Manager to build the storefront and own it end to end. This is a hybrid role – part developer, part store manager – spanning theme development, app integrations, checkout and payments, analytics, and day‑to‑day store operations.

Engagement Full Time

Compensation 125–150k USD; rate commensurate with experience

Location Remote, with meaningful daily overlap with North American (Pacific) hours

Communication Fluent English (spoken and written)

About the Role

A premium direct‑to‑consumer supplements brand is growing fast across several channels: DTC on Shopify Plus, paid‑social funnels (Meta, TikTok Shop), and Amazon. The store and the tooling around it are being built out quickly, and we're looking for a hands‑on Shopify specialist who can do the work and own the store end to end.

This is a hybrid role: part developer and part store manager. You'll write the code (Liquid theme work, app integrations, tracking) and run the storefront like a product: managing the development pipeline, prioritizing a steady flow of landing pages and campaigns, keeping integrations healthy, and coordinating with the brand's designers, growth team, and CTO so work ships on time without anyone losing technical control.

Shopify is the center of gravity here, so it's a strong fit for someone who lives in the platform day to day rather than treating it as one tool among many.

What You'll Do

Theme & front‑end development

Produce landing pages, product pages, and campaign pages on a regular cadence. Paid‑social funnels mean the brand often needs a batch of landers turned around, so comfort with volume helps.

Keep the storefront fast, clean, and focused on conversion.

Build a real development pipeline

Set up the engineering hygiene that isn't in place yet: get the existing theme under version control (Git), stand up staging and preview environments, use the Shopify CLI, and establish a safe deploy workflow so changes don't go straight to production.

App ecosystem & integrations

Manage and integrate the app stack: subscriptions (Recharge), post‑purchase upsells (AfterSell), bundle builders, and product quiz / recommendation / AI‑personalization experiences.

Handle app migrations and theme cleanup, like cleanly pulling a deprecated subscription app out of the theme and integrating its replacement without breaking the storefront.

Checkout & payments

Work across Shopify Payments plus funnel transactions that run through Stripe and push to Shopify for fulfillment, and help integrate and test backup processors (Authorize.Net, PayFacto) for redundancy.

Implement checkout customizations and make sure the full purchase path, including one‑page checkout flows, works reliably.

Analytics & tracking

Implement and maintain GA4, Google Tag Manager, and the Meta / TikTok pixels, conversion events, and data feeds that attribution tools like Triple Whale and Northbeam rely on. Since the business runs on paid acquisition, accurate tracking directly affects how well the ad spend performs.

Support the connective tissue between Lander Labs landing pages, the Shopify store, and the Meta / TikTok Shop funnels, and help coordinate the move from Amazon to a dedicated 3PL for fulfillment.

Run the store day to day: triage and manage tickets in ClickUp, take design handoffs from Figma, prioritize the backlog, communicate status proactively, and keep stakeholders in the loop.

What You Bring (required)

3 to 5+ years hands‑on Shopify development, ideally including Shopify Plus.

Experience with the Shopify app ecosystem and integrations: subscriptions (Recharge or similar), upsell / post‑purchase apps, page and bundle builders.

A solid Git‑based workflow and good habits around staging, review, and safe deploys.

Comfort working with AI workflows and automation. You use AI coding assistants (Cursor, Copilot, Claude, and the like) to produce landing pages and theme sections at the cadence paid social demands, and you reach for automation to handle the repetitive parts of store operations rather than doing them by hand. A large share of the volume work here is exactly the kind these tools accelerate well, so using them fluently is central to keeping pace — not a bonus.

Working knowledge of e‑commerce analytics: GA4, GTM, conversion pixels, and event tracking.

Proactive communication and the ability to self‑direct in a lean, fast‑moving, contractor‑driven setup where priorities shift.

Nice to Have

DTC / CPG / supplements or other regulated‑product e‑commerce experience.

Experience producing landing pages at scale for paid social.

Experience building automations and integrations between tools (n8n, Zapier, Make, or custom scripts) — for example, syncing data across the funnel, store, and attribution stack, or automating routine reporting and store‑ops tasks.

Checkout extensibility / Shopify Functions, custom apps, or headless / Hydrogen experience.

Familiarity with payment gateway integrations (Stripe, Authorize.Net, PayFacto) and reconciliation across channels.

Comfort working alongside BI / analytics workflows, with an eye toward an eventual platform migration as the business scales.

How We Work

Small, senior, distributed team. You'll have a lot of autonomy and direct access to decision‑makers. We lean on AI‑augmented workflows to stay fast and lean, and we expect whoever owns the store to work the same way. In exchange for the autonomy, we count on you to keep your work tracked, your timelines realistic, and your communication early when something looks off course. People who raise issues before they grow do well here.