Director Ecommerce & Integrated Marketing

Beuta; Strasburg (Lancaster County); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Simple IRA Retirement Plan

Job summary

Beuta is seeking a Director of Ecommerce and Integrated Marketing to own online channels end-to-end, including Beuta.com and Amazon. You will lead the ecommerce function, manage internal teams and external agencies, and translate customer feedback into product and listing decisions.

You will drive launches, promotions, and reporting while collaborating with shipping, warehousing, content, and customer service to deliver a seamless shopping experience.

Qualifications

• 5+ years running ecommerce across Amazon Seller Central and Shopify with full ownership of channel results.
• Hands-on FBA logistics experience and inventory forecasting.
• Experience launching new products online from listing build to launch advertising.
• Track record managing specialists, contractors, or agencies against clear budgets.
• Fluency in GA4 and spreadsheet-based reporting; owns a weekly scorecard.

Responsibilities

• Own Shopify storefronts: product pages, collections, navigation, and site merchandising.
• Manage launches, promotions, and ensure on-time product introductions across channels.
• Oversee Amazon listings, catalog data, FBA/FBM, and warehouse coordination.
• Lead budgeting and priorities with internal teams and external partners.
• Maintain CS tooling, reports, and customer feedback into listings and packaging.

Skills

Ecommerce leadership

Amazon Seller Central

Shopify

Channel ownership

Web analytics (GA4)

Project management

Tools

Amazon Brand Registry

A+ Content Manager

Brand Store

Klaviyo

ShipStation

Okendo

Zendesk

Liquid/HTML/CSS

Job description

Position Title: Director of Ecommerce and Integrated Marketing

Department: Marketing

Reporting To: CMO

Employment Type: Full Time / In-Office (M-F)

About Us:

At Beuta, we're reimagining the garden edging industry with products designed for easy installation - cutting the time and effort of traditional methods in half. But what really sets us apart is pride: pride in the quality of everything we make, pride in the work we do every day, and pride in how we serve our customers. With a growing product catalog and expanding customer base, we need more help.

We don't just want to meet expectations; we want to delight the people who trust us to help them create the home of their dreams. We want them to talk just as much about the people who serve them as they do the product they love. If you take joy in doing things right and making someone's day, you'll fit right in.

About the Role:

You own how Beuta sells online. Amazon and Beuta.com are yours end to end: the catalog, the inventory, the launches, the promotions, and the reporting that tells the whole company what's working. You'll manage our Amazon advertising specialist and our development agency, and you'll work daily with our shipping, warehouse, content, and customer service teams.

This is a hands-on leadership role. You'll set strategy with company leadership, then execute it yourself and through the people around you. It is not a position for someone who only wants to manage agencies and review dashboards. When a listing gets suppressed, a truck needs scheduling, or a launch date is at risk, you're the one who fixes it.

You'll also connect the channels. What customers tell us on calls and in returns should show up in our listings, packaging, and product decisions. What ad performance tells us should shape what we launch next. You're the person who makes sure those loops close.

What You'll Own:

Shopify & Conversion

The site is where the brand lives. You keep it converting, accurate, and compliant.

• Manage the storefront: product pages, collections, navigation, and site merchandising
• Scope and prioritize site updates with internal and agency developers, and review work before release
• Own apps, integrations, and order-routing settings between Shopify, ShipStation, and Amazon
• Manage the loyalty and reviews program in Okendo

Amazon & Marketplace Growth

• Maintain listings, catalog data, and A+ Content across all active ASINs, plus the Beuta Brand Store
• Manage FBA and FBM inventory: replenishment, stockout prevention, FC routing, and shipment planning
• Execute FBA shipments end to end, from shipment plans and FNSKU and carton labels through case-pack and prep requirements, pallet configuration, truckload planning, and pickup scheduling with our warehouse team
• Manage our Amazon advertising specialist: set priorities, review performance, and approve budget shifts
• Get suppressed or removed listings reinstated quickly, working cases with Seller Support and Brand Registry and supplying required documentation

Product Launches & Promotions

Every launch and promo runs through you, on both channels, on schedule.

• Own new product launches end to end: keyword research, listing creation, indexing checks, and launch advertising on Amazon; page build and QA, templates, variant setup, and structured data on the site
• Confirm imagery, copy, pricing, and inventory are correct and live on schedule for every launch
• Prepare both channels for sales and promotional events: discount and offer setups, pricing and merchandising updates, landing pages and banners, and confirming the site holds up under peak traffic

Analytics & Reporting

You own the numbers leadership reads, and you explain them, not just forward them.

• Track analytics across all channels and keep reporting current
• Update and maintain the performance scorecard on a daily and weekly cadence
• Report on sales, returns, ad efficiency, and email performance, and flag variances with a point of view on why they happened

Customer Experience & Service

Service is part of the brand, and what we hear from customers feeds everything above.

• Maintain CS tooling, queues, and coverage in Zendesk
• Produce weekly CS scorecards and monitor response and resolution performance
• Route returns and customer feedback into listing content, packaging, and product fixes

What We're Looking For:

• 5+ years running ecommerce across Amazon Seller Central and Shopify, with real ownership of channel results
• Hands-on FBA logistics experience: shipment plans, labeling, prep requirements, and inventory forecasting
• Experience launching new products online, from listing build through launch advertising
• A track record managing specialists, contractors, or agencies against clear priorities and budgets
• Fluency in Google Analytics 4 and spreadsheet-based reporting; comfortable owning a scorecard the leadership team reads every week
• Familiarity with web accessibility standards and ecommerce compliance requirements
• Comfortable using AI applications to work faster and smarter while still maintaining the human element with customers
• Experience with Helium 10, Klaviyo, ShipStation, Okendo, Zendesk, direct mail, or reading Liquid and basic HTML/CSS is a plus. We don't expect one person to be an expert at everything

Tools You'll Work In:

• Amazon: Seller Central, Brand Registry, A+ Content Manager and Brand Store builder, Ads console, Brand Analytics and Search Query Performance, Helium 10
• Site: Shopify admin and theme editor, ShipStation, Okendo, Consentmo, Google Search Console, Google Analytics 4, Google Tag Manager
• Reporting and marketing: Google Sheets, Prescient AI, Triple Whale, Klaviyo, PostPilot, Asana, Google Workspace

The Person We're Looking For:

You take ownership. If something isn't working, you investigate it. You notice the suppressed listing before anyone tells you about it.

You finish things. Launches ship on the date we announced. Projects don't sit because you drive to completion.

You work at both altitudes. You can build a shipment plan in Seller Central in the morning and walk leadership through channel performance in the afternoon.

You connect the dots. You see Amazon, the site, reporting, and customer service as one business, and you move what you learn in one channel into the others.

What Success Looks Like:

Within your first few months, you can run every recurring task in this role without help, the scorecard is current and trusted, and you've taken at least one product launch from build to live while leading the charge. From there, the standard is simple. At any point, you can tell us what's working, what's not, why, and what you're doing about it. When performance drops, you bring the diagnosis and a plan, not just the report.

• Simple IRA Retirement Plan ( Roth or Traditional) 3% Company Match