Sr. Manager of Digital Commerce

Natural Healthy Concepts (NHC); Franklin (TN); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Core Med Science in Franklin, TN is seeking a Sr. Manager of Digital Commerce to own performance and growth across digital sales channels including the company website, Amazon, TikTok Shop, and other marketplaces.

You will lead a team to execute a cohesive digital commerce plan and drive revenue. The role requires 5–7 years in e-commerce or digital marketing, a Bachelor's degree, and strong data analysis, cross-functional leadership, and platform management experience.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field, or equivalent experience.
• 5–7 years of experience in e-commerce, digital marketing, or marketplace management.

Responsibilities

• Manage website operations (DTC) including listings, pricing, promotions, and UX.
• Own revenue across digital channels: website, Amazon, TikTok Shop, and other marketplaces.
• Support campaign strategy and content for CRM tools and B2B channels.
• Manage Amazon Seller Central in partnership with an agency and oversee PPC campaigns.
• Oversee TikTok Shop operations, creator recruitment, LIVE commerce, and Shop Ads.
• Monitor KPI across channels to inform strategy and ROI.
• Coordinate with Operations on inventory planning to prevent stockouts.

Skills

Digital channel strategy

Marketplace management

Data analysis

Team leadership

Cross-functional collaboration

Adaptability

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics

Shopify

Amazon Seller Central

TikTok Shop

Job description

Job Details

Job Location: Core Med Science - Franklin, TN 37067-2950

Job Summary

The Sr. Manager of Digital Commerce owns performance and growth across all of Core Med Science's digital sales channels, including the company website, Amazon, TikTok Shop, and other online marketplaces. This role drives revenue through platform management, paid media, marketplace operations, and content strategy, leading a team to execute a cohesive digital commerce plan.

Essential Functions

• Manages day-to-day operations of the company website (DTC), including product listings, pricing, promotions, and user experience optimization.
• Owns revenue performance across all digital sales channels, including the company website, Amazon, TikTok Shop, and other online marketplaces.
• Supports campaign strategy and content development for CRM tools and B2B sales channels, including Teams, Affiliates, and Practitioner accounts.
• Manages Amazon Seller Central operations in partnership with our Amazon agency, overseeing listing optimization, A+ Content, and PPC/advertising campaigns to drive visibility and sales performance.
• Manages TikTok Shop operations, including creator/affiliate recruitment, LIVE commerce coordination, and Shop Ads campaigns.
• Evaluates and manages additional marketplace opportunities (e.g., Walmart, eBay, iHerb) as the brand expands its digital footprint.
• Tracks and reports on key performance metrics (traffic, conversion rate, ROAS, TACoS, contribution margin) across all channels to inform strategy.
• Coordinates with Operations on inventory planning and fulfillment to prevent stranded inventory and stockouts across channels.
• Partners with Marketing and Sales leadership to align digital channel strategy with broader company goals and promotional calendars.
• Monitors platform compliance requirements (e.g., Amazon Brand Registry and MAP enforcement, FTC guidelines for affiliate/branded content, Prop 65, etc).

Core Competencies

• Digital Channel Strategy & Execution- Sets and drives a cohesive strategy across website, Amazon, TikTok Shop, and other marketplaces.
• Marketplace & Platform Management- Deep working knowledge of Amazon Seller Central, TikTok Shop, and DTC website operations.
• Data Analysis & Performance Optimization- Uses channel metrics to guide decisions and improve ROI.
• Team Leadership & Development- Leads, coaches, and develops direct reports to achieve channel goals.
• Cross-Functional Collaboration- Works effectively with Marketing, Sales, and Operations to align priorities.
• Adaptability & Industry Awareness- Stays ahead of platform changes and emerging digital commerce trends.

Direct Reports

Social Media Specialist, Marketing Content Manager

Work Environment

This position may be performed fully remote or in a hybrid arrangement split between remote work and our Franklin, TN office, depending on candidate location and business needs. Occasional exposure to outdoor elements, moderately noisy environments, and small/enclosed spaces should be expected during business travel.

Physical Demands

Constantly or often remains in a stationary position for prolonged periods, moves about to accomplish tasks, uses fine manipulation that requires the use of the fingers, communicates with others to exchange information, enters text or data into a computer or other device, reads and comprehends text, performs tasks that require close vision, and performs tasks that require the ability to adjust eye focus.

Occasionally adjusts or moves objects up to 30 pounds, pushes or pulls objects, reaches overhead, reaches at or below shoulder level, stoops, crouches or kneels, ascends stairs, uses gross manipulation that requires the use of the arm, performs tasks that require peripheral vision and depth perception.

Travel

Less than 20% travel anticipated to see clients, attend conferences, or support cross-departmental initiatives requiring overnight stays.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.

This job description is not intended to contain a comprehensive listing of duties or responsibilities that are required of the employee. Duties and responsibilities may change or be assigned at any time.

Required Education, Credentials, and Experience

• Bachelor's degree in Business, Marketing, E-Commerce, or related field, or equivalent experience.
• 5-7 years of experience in e-commerce, digital marketing, or marketplace management.

Preferred Education, Credentials, and Experience

• Experience in the dietary supplement, health & wellness, or CPG industry.
• Experience managing Amazon Seller Central (listings, PPC, FBA) and TikTok Shop (creator/affiliate, LIVE commerce).
• Experience with e-commerce platforms (e.g., Shopify) and analytics tools (e.g., Google Analytics).
• Experience leading or managing a team.