Digital Sales Specialist

Midwest Communications, Inc.; Duluth (MN); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Job summary

Midwest Communications, Inc. in Duluth, MN is hiring a Digital Sales Specialist to support our sales team and grow a local book of business. You will meet clients, analyze needs, and present customized digital marketing proposals across SEM/SEO, display, social, email, OTT/CTV, and streaming audio.

You’ll pair digital campaigns with on-air schedules, track ROI, and renew/upsell accounts while training colleagues and staying current on platforms. A Bachelor's in related field is required.

Qualifications

• Bachelor’s degree in digital marketing, advertising, business, or related field.
• Proven track record of meeting or exceeding sales goals.
• People-oriented with strong communication and relationship-building skills.
• Valid Minnesota driver’s license and ability to pass checks.
• Hands-on knowledge of Google Ads, Meta Business Suite, and GA4.

Responsibilities

• Meet clients face-to-face, run needs analyses, and present customized proposals.
• Collaborate with sales consultants to build smart marketing strategies across on-air and digital.
• Build digital marketing packages including SEM/SEO, display, social, email, OTT/CTV, and streaming audio.
• Pair digital campaigns with on-air schedules for multi-platform reach.
• Track campaign performance, review trends, and adjust campaigns to improve ROI.
• Grow accounts through renewals and upsells.
• Present campaign reports to clients with clear next steps.
• Serve as the team’s digital expert; train sales consultants.
• Stay current on digital advertising platforms and best practices.
• Manage pipeline in CRM and meet monthly revenue goals.

Skills

Sales experience

People skills

Communication

Relationship building

Prospecting

Organizational skills

Education

Bachelor’s degree in digital marketing or related field

Tools

Google Ads

Meta Business Suite

Google Analytics GA4

Job description

Digital marketing is changing. Help local businesses keep up.

At Midwest Communications, Inc we don’t just help businesses get noticed. We are the home to local leading radio stations in the northeast Minnesota region. Our mission is to help local businesses connect with the right people, solve marketing challenges, and turn great ideas into results.

We’re looking for a Digital Sales Specialist to support our sales teams in Duluth and Hibbing, Minnesota, working out of our Duluth office. You will collaborate with an established sales team while also having the opportunity to develop your own client relationships and your own book of business within the communities you serve.

Your Responsibilities

• Meet clients face-to-face, run needs analyses, and present customized proposals.
• Collaborate with sales consultants to build and create smart, effective marketing strategies like on-air and digital advertisements for local businesses.
• Build digital marketing packages that include search engine marketing (SEM/SEO), display ads, social media, email marketing, OTT/CTV, and streaming audio.
• Pair digital campaigns with on-air schedules for full multi-platform reach.
• Track campaign performance metrics, review consumer trends, and adjust active campaigns to improve return on investment (ROI) for clients.
• Grow accounts through renewals and upsells.
• Present campaign reports to clients in plain-language results and next steps.
• Serve as the team’s digital expert: train sales consultants and join them on client calls.
• Stay current on digital advertising platforms and best practices.
• Manage pipeline in CRM and meet or exceed monthly revenue goals.

We Ask That You

• Have a Bachelor’s degree in digital marketing, advertising, business, or a related field.
• Proven track record of meeting or exceeding sales goals.
• Are a true “people” person who enjoys interacting and helping others solve problems.
• Have excellent communication and relationship building skills.
• Have a valid Minnesota driver’s license, ability to pass a motor vehicle check, and satisfactory background check.
• Hands-on knowledge of Google Ads, Meta Business Suite, and Google Analytics (GA4).
• Confident prospecting, cold calling, and presenting to business owners.
• Able to explain digital marketing in simple terms.
• Self-starter who is organized and can manage multiple clients and campaigns.
• Proficient in Excel and PowerPoint/Google Slides.

Compensation/Benefits

• $50,000 annual base salary, offering the opportunity to grow your earnings as you grow the business.
• Competitive benefit packages and great working environment.
• Paid time off/holidays, health/dental/vision insurance, 401(k), flexible spending accounts, life insurance, and disability coverage.
• Opportunities to grow within Midwest Communications, Inc.

Culture at Midwest Communications, Inc

At Midwest Communications, Inc., we’re invested in the longevity and satisfaction of our employees. As a privately owned, family-founded company, we expect our team members to take ownership of their work while also enjoying a laid-back, collaborative atmosphere where growth and creativity are encouraged.

You’ll have the tools and support of an established media company, along with the autonomy to get your work done and make the role your own.

Midwest Communications, Inc. is proud to be an equal opportunity employer by choice.