Digital Sales & Marketing Director

Hyundai of Anderson SC; South Carolina; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Employee discounts

Job summary

Hyundai of Anderson SC is seeking an Internet Director to lead digital sales, manage internet leads, and drive dealership marketing strategies. You will oversee the Internet Sales team, craft online advertising plans, and ensure brand consistency to boost traffic, leads, and profitability.

The role requires 3–5 years in automotive sales and 1–2 years in digital leadership, with strong CRM and performance-management skills. A dynamic, customer-focused culture is essential.

Qualifications

• 3–5 years of automotive sales experience.
• 1–2 years in an Internet Director or digital leadership role.
• Strong CRM systems understanding.
• Proven leadership and performance management skills.

Responsibilities

• Lead internet sales, lead management, and dealership marketing initiatives.
• Manage CRM compliance and lead routing.
• Develop scripts, workflows, KPIs and training.
• Oversee digital advertising, PPC, display, and social media.
• Ensure online inventory accuracy and brand consistency.
• Prepare and present performance reports (daily/weekly/monthly).

Skills

CRM proficiency

Leadership

Digital sales

Sales management

Communication

Tools

Tekion

DealerTrack

VinSolutions

Elead

Job description

Hyundai of Anderson SC is seeking an Internet Director to lead digital sales, manage internet leads, and drive dealership marketing strategies. You will oversee the Internet Sales team, craft online advertising plans, and ensure brand consistency to boost traffic, leads, and profitability.

The role requires 3–5 years in automotive sales and 1–2 years in digital leadership, with strong CRM and performance-management skills. A dynamic, customer-focused culture is essential.