Digital Sales Manager

WCBI; Columbus (MS); On-site; USD 60,000 - 80,000; Full time

Job summary

WCBI is seeking a Digital Sales Manager to lead their digital marketing strategy and cultivate business in Columbus, MS. The successful candidate will build relationships with clients, manage a digital budget, and work with a team of marketing professionals to achieve sales results.

The role requires strong digital marketing knowledge, proven sales success, and the ability to take ownership of projects. This position is office-based and entails significant interaction with local clients.

Qualifications

• Experience securing relationships with franchise organizations and multi-location businesses.
• Proven sales success and knowledge of digital marketing products.
• Ability to lead a sales team and close business independently.

Responsibilities

• Cultivate new business and grow existing accounts.
• Lead with digital solutions that improve client business.
• Take ownership of the station’s digital budget.

Skills

Digital marketing knowledge

Sales leadership

Relationship building

SEO and social media management

Strategic thinking

Job description

Digital Sales Manager

WCBI-TV, a subsidiary of Morris Network, is seeking a Digital Sales Manager who can take us to the next level. The DSM will cultivate new business, grow existing business and work as a team leader with seasoned marketing Account Executives to achieve results for their clients by combining traditional and digital media. The candidate will have full access to a suite of ChartLocal Digital Marketing Services as well as Television Station Digital Assets to achieve the station's digital revenue goals.

ChartLocal Digital Services

• Website Services: Design, hosting, domain, security, updates & maintenance
• Content Services: SEO, social media management, email/text, video production, graphic design, etc.
• Advertising Services: SEM/PPC, targeted display, OTT/CTV, YouTube, social media advertising
• Software Services: contesting, business listings management, reputation management, conversion SAAS

Television Station Digital Assets

• News website: display ads, video pre/post roll, deals, content sponsorships, native advertising
• News mobile app: display ads, video pre/post roll, content sponsorships, native advertising
• OTT/CTV app on Roku/Amazon/Apple: streaming TV ads, native advertising
• Daily email newsletter: display ads, content sponsorships, native advertising
• Non-traditional: event marketing, outside media partnerships, etc.

The candidate must be willing to take ownership of the TV Station’s digital budget, generate business independently, and work closely with the sales team to help them close more digital business. The expectation is to lead with digital by identifying pain points for prospects and offering solution‑based marketing that improves their business. The ideal candidate will have experience securing relationships with franchise organizations and multi‑location businesses. The DSM must have strong digital knowledge and use it strategically to advance the sales and marketing partnership. During the interview process, we will evaluate quantifiable evidence of sales success and examples demonstrating digital marketing knowledge. Knowing how many digital marketing products work together to create a strategy is paramount to the candidate’s success.

This job is a Work from the Office position located in Columbus, MS. The candidate will be in the office most days and spend time with AEs seeing local clients in person.

We utilize DMV, criminal background checks and drug screening as a condition of employment.

It is the policy of WCBI-TV, LLC that employment shall be based on merit, qualification, and competence. Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability.