Digital Sales Manager

Hearst Magazines; Milwaukee (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Matching

Paid Time Off

Parental Leave

Job summary

Hearst Television in Milwaukee seeks a Digital Media Sales Manager to lead our digital sales programs with energized leadership and a customer-focused approach. You will drive advertiser account strategy, collaborate with local and national sales teams, negotiate key proposals, and develop non-traditional revenue opportunities while mentoring others to meet revenue goals.

A strong understanding of digital marketing, pricing, and inventory management is required.

Qualifications

• Understanding current digital marketing strategies including synergies with other media.
• Pricing and inventory management principles.
• Dissecting RFPs to identify revenue opportunities and craft winning responses.
• Prospecting, meeting with, and closing business with new station clients.

Responsibilities

• Prepare and implement advertiser account strategy with revenue goals.
• Meet with local sales team to ensure development and success with shared goals.
• Lead weekly sales meetings and quarterly/annual planning with Local Sales Manager.
• Be primary negotiator for the station on digital business; review proposals to meet client goals.

Skills

Digital marketing strategy

Sales leadership

Negotiation

Client relationship management

Team collaboration

Job description

WISN-TV, the ABC affiliate in Milwaukee, WIis looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Job Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to Request For Proposals (RFPs); meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and produce non-traditional revenue and new sales programs
• Manage multiple expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local and National sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review new insertion orders

Experience Requirements

• Have a complete understanding of current digital marketing strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
• Prospect, meet with, and close business with new station clients
• Have the skills to manage others
• Valid driver's license and reliable automobile
• Related military experience will be considered

Value in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family’s needs