Digital Sales Support Specialist

WDJT CBS 58; Milwaukee (WI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Company Match

Paid Parental Leave

Paid holidays and sick leave

Job summary

WDJT CBS 58 in Milwaukee is seeking a Digital Account Manager to act as the primary liaison for local sales teams regarding digital sales services. The role includes collaborating with sales executives, providing campaign optimization recommendations, and managing digital advertising accounts across various platforms.

Ideal candidates have 2-3 years of experience in sales order implementation, knowledge of Google Ad Manager, and strong interpersonal skills. The position includes comprehensive benefits such as health insurance and retirement savings plans.

Qualifications

• 2-3 years working with direct sales order implementation.
• Working knowledge of Google Ad Manager and digital advertising terminology.
• Demonstrated strong interpersonal skills and ability to work cross-functionally.

Responsibilities

• Collaborate with local AEs on client-focused marketing solutions.
• Oversee post-sale digital advertising accounts across local TV and web properties.
• Provide campaign optimization recommendations to enhance performance.

Skills

Account management

Sales order implementation

Google Ad Manager

Digital advertising knowledge

Interpersonal skills

Multi-tasking

Job description

Digital Account Manager – WDJT-TV CBS 58 seeks an experienced and detail-oriented professional passionate about local digital advertising. Based in Milwaukee, this position serves as the main point of contact for local sales teams on corporate-managed digital sales services for Weigel Broadcasting’s various digital extensions of their local brands.

What You’ll Do

• Collaborate with local AEs on how to utilize digital sales products to develop client-focused marketing solutions and strategies across multiple digital platforms
• Use your knowledge of digital advertising to help local AEs build sales proposals and strategies that will help our advertisers get great results on their digital ad investment
• Communicate in-person with our local sales team in Milwaukee, and virtually with our local sales teams in Chicago and South Bend
• Participate in client-facing communications and presentations to local clients as it relates to digital ad campaigns and services
• Oversee post-sale digital advertising accounts across local TV stations, web properties, and vendors
• Onboard all digital direct orders for TV station O&O websites and third-party vendors
• Coordinate with the corporate digital team on campaign implementation across Google Ad Manager and third-party vendors
• Set up and maintain ad campaigns on Weigel’s local digital properties using Google Ad Manager
• Provide campaign optimization recommendations to local clients and Account Executives to enhance performance
• Sustain regular pacing reports for all active campaigns to ensure 100% delivery, flag recommended adjustments and create recaps for local advertiser campaigns
• Maintain clear and detailed communication with the Sales team and vendors ensuring local advertiser orders are activated correctly and run as scheduled
• Engage directly with our third-party ad vendors related to active local digital sales campaigns

What You’ve Done

• Account management with a publisher website
• 2-3 years working with direct sales order implementation
• Working knowledge of Google Ad Manager
• Familiarity with video and display ad serving terminology and reporting
• Demonstrated strong interpersonal skills and ability to work cross-functionally across departments and locations
• Multi-tasked and thrived in a fast-pace environment

What We Offer

• Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance
• Retirement & Savings: HSA Plan, 401k with Company Match
• Time Off: Vacation/Personal/Sick/Paid Holidays
• Leave Support: Paid Qualified-FMLA Leave
• Family Benefits: Paid Parental Leave

Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.