Advertising Account Executive

WCBI; Columbus (MS); On-site; USD 60,000 - 100,000; Full time

Job summary

WCBI is seeking a Strategic Market Consultant to develop new business in the Golden Triangle and surrounding area and grow existing business with broadcasting and digital marketing products. You will work daily with clients, using TV and online solutions to drive measurable growth for local brands.

The role emphasizes relationship-building, strong communication, and the ability to thrive in a fast-paced sales environment with a base plus commission compensation plan.

Qualifications

• Must be driven to succeed.
• Experience in dealing with people and building professional relationships.
• Excellent communication skills, both oral and written.
• Be a quick learner in a fast-paced environment.
• Valid driver’s license with an acceptable driving record.
• This is not a remote/hybrid job; you will be in the station daily.
• Base + commission structure with growth tied to performance.

Responsibilities

• Develop and cultivate new business in the Golden Triangle and surrounding area.
• Sell marketing solutions that produce measurable results for WCBI, CBS, FOX, My Mississippi, and digital marketing.
• Collaborate with the sales department to achieve goals set by management.
• Engage with clients daily to discuss growth strategies and product benefits.

Skills

Relationship building

Communication skills

Presentation tools (PowerPoint)

Quick learner

Valid driver’s license

Tools

MS Office

Job description

Are you Seller? Do you like to be in control of your paycheck? Do you like to see your success each and every month? WCBI- TV / DT is seeking a Strategic Market Consultant that will develop and cultivate new business in the Golden Triangle and the surrounding area, grow existing business by selling marketing solutions that produce measurable results for WCBI (CBS), FOX, My Mississippi, local events, and online digital marketing with a full service digital agency.
The Strategic Marketing Consultant will have access to a suite of the most effective and efficient digital marketing and Broadcast TV products and services. The Strategic Marketing Consultant will work with the sales department to achieve goals and strategies set forth by management.

REQUIREMENTS:

• Must be driven to succeed
• Experience in dealing with people and building professional relationships
• Excellent communication skills, both oral and written (PowerPoint, Word and Excel proficiency highly desirable)
• Be a quick learner in a fast-paced environment
• Valid driver’s license with an acceptable driving record
• Have the ability to ask questions and overcome objections
• This is not a remote/hybrid job, you will be expected to be in the station (located in Columbus, MS) daily
• This position is a base + commission position, you determine your growth by the successes you have

This is not a desk job. You will be seeing clients daily. Talking to them to discuss their business growth strategies. Showing them how using our Television and Digital products will help overcome problems they are having.

Media sales experience is not required. Recent college graduates are encouraged to apply. Pre-employment background checks are required.

If you are a results-oriented professional with a passion for digital and television marketing and an eye for business growth, this role offers an opportunity to make a significant impact on your clients success and your career.