Digital Sales Assistant — Campaigns & Analytics

Georgia Association of Broadcasters; Savannah (GA); Hybrid; USD 45.000 - 55.000; Vollzeit

Benefits dieser Stelle

Medical benefits

401(k) plan

Paid parental leave

Relocation PTO

Zusammenfassung

Gray Media's WTOC-TV in Savannah, GA, is seeking a Digital Sales Assistant to join the sales team. You will help manage digital campaigns, coordinate with Multimedia Sales Managers, and support the development of integrated marketing campaigns across social, OTT, mobile, and video channels.

The ideal candidate will have a bachelor’s degree in marketing or related field, 2+ years in digital media, and strong communication skills.

Qualifikationen

• Bachelor’s degree in marketing, communications, or a related field.
• 2+ years of experience in digital media, digital marketing strategy, or client solutions.
• Proficiency in Gray systems such as Wide Orbit, OMS, and BI tools and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
• Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
• Skilled at bridging technical detail to business context to help teams position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, and collaborative.

Aufgaben

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns.
• Monitor digital campaigns’ pacing and effectiveness to ensure campaign delivery.
• Create Digital Banner Ads for our clients.
• Manage and communicate inventory sell-through percentages and avails to staff.
• Reconcile / audit 3rd party billing.
• Work closely and communicate with the Digital Sales Specialist and Media Executives.
• Other duties as assigned by the Multimedia Sales Manager and Director of Sales.

Kenntnisse

Digital media

Communication skills

Attribution models

ROI reporting

Cross-functional collaboration

Ausbildung

Bachelor's degree

Tools

Wide Orbit

OMS

BI tools

Google Ads

Meta Ads Manager

Jobbeschreibung

Gray Media's WTOC-TV in Savannah, GA, is seeking a Digital Sales Assistant to join the sales team. You will help manage digital campaigns, coordinate with Multimedia Sales Managers, and support the development of integrated marketing campaigns across social, OTT, mobile, and video channels.

The ideal candidate will have a bachelor’s degree in marketing or related field, 2+ years in digital media, and strong communication skills.