Product Manager - Web Personalization

Bloomreach; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity participation

Performance bonus

Professional development budget

Job summary

Bloomreach seeks a Product Manager for its Web Personalization suite to own vision and roadmap for on-site experiences, experiments, and cross-channel journeys. You will partner with engineering, design, and data teams to craft AI-driven, agentic capabilities and measure success through adoption and funnel metrics.

The role emphasizes collaboration across marketing automation, experimentation, and decisioning systems, with a focus on delivering high-impact features and a strong customer focus.

Qualifications

• Experience in web personalization or experimentation platforms.
• Ability to translate customer needs into clear product requirements.
• Strong problem-solving and prioritization skills.
• Comfort discussing architecture and constraints of web tools.

Responsibilities

• Define the product strategy and roadmap for web personalization.
• Conduct structured discovery with customers and internal teams.
• Collaborate with engineering, design, and data to deliver features with clear specs.
• Lead AI-native enhancements and integration with data systems.
• Monitor adoption and metrics; run experiments to improve engagement.
• Communicate priorities and timelines to cross-functional stakeholders.

Skills

Web personalization

Experimentation

Customer-centric problem solving

Technical fluency

Tools

Web SDKs

Tag managers

APIs

Front-end rendering

Job description

Role overview

Own the product vision and roadmap for a Web Personalization suite that helps marketers deliver on-site experiences, run experiments, and orchestrate cross-channel journeys. This role sits at the intersection of marketing automation, AI-driven personalization, and web experimentation, shaping how digital-first brands engage visitors across their websites and apps.

Responsibilities

• Define and evolve the product strategy and roadmap for web personalization, balancing customer-impacting improvements, strategic differentiators, and technical investments.
• Run structured discovery with customers, prospects, and internal teams to deeply understand on-site personalization workflows, experimentation practices, and adoption blockers.
• Partner closely with engineering, design, and data to deliver high-quality features, writing clear PRDs, specs, and success criteria.
• Lead the transformation of web personalization capabilities into an AI-native, agentic experience layer integrated with broader decisioning and data systems.
• Monitor adoption, usage, and funnel metrics for shipped features, running experiments to improve activation and long-term engagement.
• Serve as the single-threaded owner for the area, communicating priorities, trade-offs, and timelines to engineering, design, customer success, sales, and product marketing stakeholders.

Requirements

• 3–5+ years of hands-on experience with web personalization, experimentation, or related digital experience tools in a practitioner role.
• Practical background in at least one area: web personalization or experimentation platforms, marketing automation/CDP products with strong web capabilities, or web experience/CMS/front-end tools.
• Demonstrated ability to translate real customer and implementation needs into clear product or solution requirements.
• Customer-centric problem-solving skills with the ability to turn messy feedback into crisp problem statements and explain trade-offs.
• Technical fluency to discuss architecture and constraints of web SDKs, tag managers, APIs, and front-end rendering.

Nice to have

• Prior product management experience.
• Mobile app personalization experience.
• Familiarity with competing or comparable marketing automation and personalization platforms.

Benefits and work setup

• Full-time role based in Central European offices or remote.
• Equity participation, performance bonus, and employee referral incentives.
• Professional development budget and leadership coaching programs.
• Wellness benefits, mental-health days off, and extended parental leave.