Senior Manager, US Marketing

Brobston Group; New York (NY); Hybrid; USD 110,000 - 151,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Life and Disability Insurance

Paid Time Off

Paid Volunteer Days

Paid Company Holidays

401K with Company Match

Tuition Reimbursement

Product Discounts

Job summary

Shiseido Americas, headquartered in New York, seeks a Senior Manager, US Marketing to lead US marketing for Narciso Rodriguez and Tory Burch. You will own the annual calendar, integrate programs across channels, and steward the A&P budget to meet brand and financial goals.

You will work with media partners and global brand holders, forecast product launches, and drive retailer programs and POS materials in a collaborative, data-driven environment.

Qualifications

• College degree required.
• 5+ years of US marketing experience for a beauty brand, preferably prestige.
• Ability to develop trade marketing plans and promotional briefs.
• Strong leadership, analytical, interpersonal and creative skills.
• Excellent oral, written, and presentation skills.
• Knowledge of competitive marketplace and retail environments.
• Proficiency with PowerPoint, Excel, Word; AI familiarity.

Responsibilities

• Develop and execute US marketing plans for Narciso Rodriguez and Tory Burch.
• Own the annual marketing calendar and translate strategy into integrated programs.
• Define retailer marketing programs for existing products and launches.
• Collaborate with media, agency partners, and global brand holders for assets and activation.
• Forecast product demand with sales operations to align with turnover timing.
• Lead retailer.com programs and deliver assets for launches and sets.
• Manage marketing budget, ROI, and performance reporting.
• Communicate with brand holders on US market needs and pricing.

Skills

Brand marketing strategy

Leadership

Analytical thinking

Communication & presentation

Market knowledge (US fragrance)

Creativity & ideation

MS PowerPoint

MS Excel

MS Word

AI awareness

Education

Bachelor's degree

Tools

MS PowerPoint

Excel

Word

AI

Job description

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The Senior Manager, US Marketing leads the execution of marketing strategies for Narciso Rodriguez & Tory Burch in the US market. This role owns the annual marketing calendar and delivers integrated 360-degree programs. The Senior Manager is accountable for the A&P budget, retail sales performance, and cross-functional execution required to achieve brand and financial objectives.

WHAT YOU WILL DO

• You will devise and develop the overall brand marketing plans and strategies for the US market.
• You will own and execute the annual marketing calendar, translating brand strategy into integrated programs across all elements of the marketing mix.
• You will define and implement retailer marketing programs for existing products and strategies for new product launches.
• You will partner with media team and agency to develop and execute annual media plans and collaborate with the global brand holders to secure the assets required for timely activation.
• You will drive and coordinate all new product forecasts with the forecasting and sales operation teams to ensure figures are well thought out and global turnover timing is met.
• You will execute retailer.com programs, including retailer-specific GWP and sampling initiatives, and deliver all creative assets to support new product launches and sets.
• You will take ownership of the marketing budget: budget accuracy and efficiency (ROI and performance analysis)
• You will manage Mix of Business (HPLN) monthly & quarterly projections and aligning with sales.
• You will forecast and manage all POSM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business.
• You will manage ongoing communication with Brand Holders; Monthly Status meetings, reporting, launch recaps and requesting US specific needs (ie. Product launches, sets and assets etc.)
• You will develop and deliver marketing presentations to retailer partners and Sales Field.
• You will maintain current knowledge of the US fragrance marketplace through regular engagement with the Sales Field, store visits, trade publications, and social media; use these insights to maintain a competitive intelligence archive and inform brand decisions
• You will make recommendations and manage communication of annual price increases
• You will educate global brand-holders on US market best practices, retailer needs and competitive landscape.

WHO YOU ARE

• You have a college degree, 5+ years of work experience in US marketing for a beauty brand, preferably prestige brand experience
• You can develop solid trade marketing plans, programs and promotional briefs
• You are a passionate, energetic, team-oriented individual with strong leadership, analytical, interpersonal, and creative skills
• You have strong oral, written, communication and presentation skills
• You have knowledge of competitive marketplace, department and specialty store environment
• You can balance analytics with creativity in a strategic thought process
• You have software expertise – MS PowerPoint, Excel, Word and knowledgeable in AI

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary (Min-Max): 109,920.00 - 151,140.00