Digital Product Director, Consumer Experiences

belron; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Safelite, a leader in auto glass service, seeks a Digital Product Director, Consumer Channels to lead strategy, roadmap, and performance of its consumer digital experiences, spanning discovery, quote, coverage, scheduling, payment, and service.

Reporting to the VP of Digital Product, you will bridge customer behavior, growth, and technology to identify high-value opportunities, translate them into clear product direction, and measure outcomes.

Responsibilities

• Lead the consumer product portfolio.
• Define the product strategy, roadmap, and investment priorities for Safelite's consumer digital experiences.
• Identify and prioritize high-value opportunities by connecting customer needs, behavioral signals, business performance, and emerging capabilities.
• Translate opportunities into clear product direction, priorities, and measurable outcomes.
• Make portfolio tradeoffs across customer value, business impact, evidence, effort, risk, and learning potential.
• Balance performance optimization, foundational capability, and longer-term innovation across the portfolio.
• Lead the digital journey from initial need through quote, coverage, scheduling, payment, and service.
• Identify where friction or unnecessary effort limits conversion, self-service, or customer confidence.
• Connect product decisions to revenue, margin, conversion, satisfaction, and operational performance.
• Use behavioral data, research, experimentation, and customer signals to identify high-value opportunities for improvement.
• Partner with Pricing, Marketing, and business leaders on how pricing, offers, payment options, and other commercial levers appear within the experience.
• Establish how the team uses AI across discovery, analysis, synthesis, prototyping, experimentation, and product decision making.
• Use AI-native tools to analyze customer behavior and interactions at scale, surface patterns, investigate performance, and identify opportunities.
• Help teams move quickly from signal to hypothesis to evidence while maintaining strong product judgment.
• Build fluency so AI becomes part of how product managers work, not a separate capability.
• Stay current on emerging AI capabilities and determine where they can improve the consumer journey or the way the team works.
• Identify where AI can create value across the consumer journey.
• Partner with agentic product leadership to determine integration of conversational, agentic, predictive, and adaptive capabilities.
• Define opportunities where AI can improve self-service, decision support, personalization, and service outcomes.
• Ensure AI-enabled experiences are grounded in customer value, measurable outcomes, controls, and clear expectations.
• Connect emerging AI capabilities to the broader product roadmap rather than treating them as standalone features.
• Lead, coach, and develop product managers responsible for areas within the consumer portfolio.
• Set a high standard for product judgment, customer understanding, analytical fluency, experimentation, and execution.
• Develop product managers who can form independent points of view from customer behavior, data, research, and business performance.
• Create ways of working that support continuous discovery and delivery while maintaining clarity around outcomes, priorities, and accountability.
• Stay close to the work to challenge assumptions, raise the quality of decisions, and help teams navigate tradeoffs.
• Operate as a close partner to Design and Engineering in shaping product strategy, priorities.

Job description

Safelite, a leader in auto glass service, seeks a Digital Product Director, Consumer Channels to lead strategy, roadmap, and performance of its consumer digital experiences, spanning discovery, quote, coverage, scheduling, payment, and service.

Reporting to the VP of Digital Product, you will bridge customer behavior, growth, and technology to identify high-value opportunities, translate them into clear product direction, and measure outcomes.