Digital Product Manager - Consumer Channels

Safelite; Columbus (OH); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Safelite, based in Columbus, Ohio, is seeking a Digital Product Manager for the Consumer Channels. This role focuses on driving the strategy and outcomes of the consumer digital experience.

The ideal candidate should have at least 5 years of experience in product management, a solid understanding of consumer-facing digital products, and be proficient in using various digital analytics tools. This position offers a dynamic environment where innovation and data fluency are paramount.

Qualifications

• 5+ years of product management or related experience, especially with consumer-facing digital products.
• Hands-on use of digital analytics platforms to run analysis.
• Demonstrated fluency using AI across the product lifecycle.

Responsibilities

• Own digital product outcomes and manage strategy for the consumer digital experience.
• Identify customer needs and define product problems to solve.
• Establish success metrics and track performance after launch.

Skills

Product Strategy

Customer and Journey Thinking

Cross-Functional Leadership

AI and Data Fluency

Strong written and verbal communication

Education

Bachelor's Degree or equivalent experience

Salesforce Certification

Product Owner Certification

Tools

Quantum Metric

Heap

Amplitude

FullStory

Mixpanel

Claude

ChatGPT

Job description

Digital Product Manager, Consumer Channels

A brief overview: Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to get to a resolution quickly. We’re hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

Responsibilities

• Own digital product outcomes for the consumer channel
  • Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
  • Translate customer needs, business opportunities, and friction points into clear product problems to solve.
  • Establish success metrics across conversion, self‑service completion, customer satisfaction, and support deflection. Track performance after launch.
  • Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
  • Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.
• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
• Differentiate the experience for direct‑pay and insurance customers based on their context and what each needs to reach a resolution.
• Reduce drop‑off, errors, and support‑assisted completions in the consumer journey.
• Use behavioral data and customer signal to find the highest‑value opportunities to improve conversion and experience.
• Identify where AI creates measurable customer and business value.
• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
• Define use cases where AI improves customer outcomes, self‑service, decisioning, and personalization, grounded in real customer problems with measurable value.
• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
• Align stakeholders around the problem, opportunity, value, priority, and path forward.
• Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
• Bring clarity to ambiguous problems and facilitate decision‑making when tradeoffs are required.
• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

Education & Qualifications

• Bachelor's Degree or equivalent experience – required.
• Salesforce Certification – preferred.
• Product Owner Certification – preferred.

Experience

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer‑facing digital products at scale.
• Experience owning digital products from discovery through launch and optimization.
• Hands‑on use of digital analytics platforms (Quantum Metric, Heap, Amplitude, FullStory, Mixpanel, or similar). You run your own analysis and form your own point of view from the data.
• Demonstrated fluency using AI across the product lifecycle: strategy development, discovery, customer signal, analysis, and prototyping. Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.
• Experience with experimentation, A/B testing, funnel optimization, or digital performance improvement.
• Experience improving conversion in high‑intent or high‑traffic consumer funnels.

Target Experience

• Shipped consumer digital experiences inside fast‑moving, product‑led organizations.
• High‑intent consumer funnels: eCommerce, booking, quoting, or self‑service journeys where conversion and experience are the product.
• Product environments with dedicated cross‑functional teams, real discovery practices, instrumented experimentation, and outcome‑based goals.
• Pace‑setting product cultures with fast cycles, tight feedback loops, and a default to shipping and learning.

Preferred Qualifications

• Experience shipping AI‑enabled product capabilities (agents, personalization, automation, or recommendations).
• Experience improving both customer‑facing and internal associate‑facing digital tools.
• Understanding of product analytics, VOC, journey mapping, service design, and customer research methods.
• Familiarity with APIs, data products, design systems, and modern experimentation practices.

Skills & Abilities

• Product Strategy – defines where to play, what to prioritize, and how product work creates measurable value.
• Customer and Journey Thinking – understands the full customer journey, from first need through resolution, and can identify friction, unmet needs, and moments that matter.
• Business Acumen – connects product decisions to revenue, margin, conversion, satisfaction, and operational performance.
• AI and Data Fluency – understands how data and AI can enable better experiences, smarter decisions, and more efficient workflows.
• Cross‑Functional Leadership – aligns teams, influences stakeholders, and drives accountability without relying on authority.
• Experimentation and Learning – uses testing, analytics, and feedback loops to learn quickly and improve continuously.
• Execution Discipline – moves from strategy to delivery while managing scope, tradeoffs, dependencies, and outcomes.
• Strong written and verbal communication – ability to operate in ambiguity and bring structure to complex problems.
• Strong ability to translate business goals and customer needs into product strategy and roadmap.

Equal Opportunity & ADA

Diversity: Safelite welcomes everyone. We value our diverse workforce and suppliers, and we’re proud to be an equal opportunity employer. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA, and other laws and regulations in accordance with their requirements.