Hybrid Digital Marketing Lead: SEO, SEM & Growth

Placements24; Willows (CA); Hybrid; USD 30,000 - 48,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Career development

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist to drive online presence, optimize campaigns, and expand market reach. The role involves leading multi-channel strategies across SEO, SEM, social media, email, and content marketing from Welkom, ZA, with a hybrid work model.

The ideal candidate has 5+ years of proven digital marketing experience, strong analytical skills, and proficiency with Google Analytics, Google Ads, SEMrush, and HubSpot.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of experience as a Digital Marketing Specialist or similar.
• Deep knowledge of SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI and KPIs.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Create and manage engaging content across platforms with brand consistency.
• Analyze campaign data and generate reports with actionable optimization recommendations.
• Collaborate with design, sales, and product teams for cohesive marketing.
• Stay updated on digital marketing trends and share knowledge with the team.
• Manage company social media presence and community engagement.

Skills

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

A/B Testing

CRO

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

SEMrush

HubSpot

Job description

Placements24 is seeking a Senior Digital Marketing Specialist to drive online presence, optimize campaigns, and expand market reach. The role involves leading multi-channel strategies across SEO, SEM, social media, email, and content marketing from Welkom, ZA, with a hybrid work model.

The ideal candidate has 5+ years of proven digital marketing experience, strong analytical skills, and proficiency with Google Analytics, Google Ads, SEMrush, and HubSpot.