Hybrid Digital Marketing & PR Specialist

Placements24; Willows (CA); Hybrid; USD 16,000 - 22,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Creative marketing team

Job summary

Placements24 seeks a Digital Marketing and PR Specialist for a hybrid role in Welkom, Free State. You will develop and execute integrated campaigns, manage social channels, create content, and cultivate relationships with media and influencers to boost brand visibility and customer acquisition.

You will collaborate with sales and marketing teams, analyze trends, and adapt strategies to drive growth in a dynamic market. A proactive communicator with strong storytelling skills is essential.

Qualifications

• 3+ years of digital marketing and PR experience.
• Proven success in developing and executing digital marketing campaigns and PR initiatives.
• Strong understanding of SEO, SEM, social media marketing, and content creation.
• Excellent writing, editing, and communication skills.
• Experience with PR outreach and building media relationships.

Responsibilities

• Develop and manage digital marketing campaigns across SEO, SEM, social media, and email marketing.
• Create engaging content for websites, blogs, social media, and press releases.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Monitor and report on campaign performance, website traffic, and social media engagement.
• Manage the company's social media profiles and online community engagement.
• Develop and execute PR strategies to generate positive media coverage and brand awareness.
• Collaborate with sales and marketing teams for cohesive messaging.

Skills

SEO

SEM

Social media

Content creation

PR outreach

Google Analytics

Writing

Data analysis

Communication

Influencer relations

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Google Analytics

Social media management platforms

Job description

Placements24 seeks a Digital Marketing and PR Specialist for a hybrid role in Welkom, Free State. You will develop and execute integrated campaigns, manage social channels, create content, and cultivate relationships with media and influencers to boost brand visibility and customer acquisition.

You will collaborate with sales and marketing teams, analyze trends, and adapt strategies to drive growth in a dynamic market. A proactive communicator with strong storytelling skills is essential.