Digital PR Strategist

Placements24; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive contract rate

Job summary

Placements24 is seeking a high-impact Digital PR Strategist to lead remote digital PR initiatives for diverse clients. You will craft strategies, secure high-quality backlinks, and drive online engagement across blogs, press, and social platforms.

The role requires 3+ years in digital PR, strong SEO and content creation skills, and a track record of influencer outreach and analytics-driven results. This is a remote-first position serving international clients.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• 3+ years of experience in digital PR or online communications with a focus on digital channels.
• Proven track record of securing backlinks and driving online media coverage.

Responsibilities

• Develop and execute comprehensive digital PR strategies aligned with marketing and business goals.
• Identify and cultivate relationships with online journalists, bloggers, influencers, and content creators to secure digital backlinks and mentions.
• Create engaging digital content, including blog posts, social media updates, infographics, and video concepts.
• Conduct keyword research and competitor analysis to inform campaigns and optimize for search.
• Manage and grow online communities, address public feedback promptly.
• Use analytics tools to track and report on campaign effectiveness (traffic, engagement, backlinks).
• Collaborate with content, SEO, and social teams for integrated digital marketing.
• Stay updated on trends in digital PR, SEO, social media, and content marketing.

Skills

Digital PR strategy

Journalist outreach

Content creation

SEO awareness

Keyword research

Analytics & reporting

Social media management

Influencer outreach

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, Journalism

Tools

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a highly innovative and results-driven Digital PR Strategist to join their expanding team, operating remotely from Tembisa, Gauteng. This role is critical in shaping and amplifying our client's online presence through strategic digital public relations initiatives. You will be responsible for developing and implementing cutting-edge strategies that leverage digital channels to achieve brand objectives, drive online engagement, and enhance reputation. The ideal candidate is a forward-thinking individual with a deep understanding of the digital media ecosystem, SEO best practices, content marketing, and social media influencer outreach. This remote-first position offers a unique opportunity to work with a diverse range of clients and contribute to their digital success stories.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies aligned with overall marketing and business goals.
• Identify and cultivate relationships with online journalists, bloggers, influencers, and content creators to secure high-quality digital backlinks and mentions.
• Create engaging digital content, including blog posts, social media updates, infographics, and video concepts, designed to attract media attention and audience engagement.
• Conduct in-depth keyword research and competitor analysis to inform digital PR campaigns and optimize for search engines.
• Manage and grow online communities, fostering positive interactions and addressing public feedback promptly.
• Utilize analytics tools to track, measure, and report on the effectiveness of digital PR campaigns, including website traffic, engagement rates, and backlink acquisition.
• Collaborate with content, SEO, and social media teams to ensure a cohesive and integrated digital marketing approach.
• Stay updated on the latest trends and best practices in digital PR, SEO, social media, and content marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Proven experience (3+ years) in digital PR, online communications, or a similar role with a strong focus on digital channels.
• Demonstrated success in securing valuable backlinks and driving online media coverage.
• Excellent understanding of SEO principles and how they relate to PR efforts.
• Proficiency with digital analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Strong content creation and copywriting skills with an ability to adapt tone for different digital platforms.
• Experience with social media management and influencer outreach.
• Exceptional organizational skills and the ability to manage multiple projects in a remote environment.

Benefits

• Fully remote work arrangement, offering maximum flexibility.
• Competitive contract rate commensurate with experience.
• Opportunity to work with a leading PR agency and diverse clients.
• Continuous learning and development opportunities in the digital space.
• Be part of a creative and forward-thinking team.
• Contribute to impactful digital strategies for high-profile brands.