Digital PR & Earned Media Specialist

Keller Logistics Group; Kentucky; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Keller Logistics Group is seeking a Digital PR & Earned Media Specialist to drive earned media, third-party advocacy, and community presence that builds brand authority and enhances AEO and answer-engine discoverability. The role also handles LinkedIn Ads and explores other high-value B2B digital platforms as they emerge, with hands-on execution emphasized.

The position requires a hands-on executor who ships work, collaborates across tools, and maintains strong relationships in the 3PL

Qualifications

• Experience executing earned media campaigns and landing mentions in trade publications.
• Proficiency with LinkedIn Campaign Manager and social listening tools.
• Ability to pilot new digital platforms and measure results.

Responsibilities

• Execute digital PR campaigns and secure mentions in industry publications.
• Manage LinkedIn Ads from setup to optimization and reporting.
• Identify and pilot new B2B digital platforms and test results.
• Apply AEO and GEO insights to ICP alignment and share of voice.
• Leverage social listening tools and AI to accelerate research and outreach.

Skills

Relationship building

Communication

Execution

Organization

Self-direction

AI literacy

Tools

LinkedIn Campaign Manager

Brandwatch

Mention

Google Alerts

Job description

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Duties and Responsibilities

Earned Media & Digital PR

• Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
• Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
• Build andmaintainentity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
• Manage reviews and onlinereputationacross G2, Capterra, Google, and industry directories.
• Build relationships with industry voices, analysts, and communities relevant to 3PL.
• Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.

LinkedIn Ads & Paid Execution

• Execute LinkedIn Ads end to end: build, launch,optimize, and pace campaigns (audience targeting, budgets, bidding).
• Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations and creative for assets.
• Test and iterate on targetingand adcreative;report performance against pipeline.

Emerging Platform Execution

• Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities,AIand answer platforms).
• Stand up tests, measure results, and scale what works.

Strategy & Industry Fit

• Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
• Maintain ICP alignment across earned and paid efforts.
• Monitorcompetitorearned presence and share of voice.

Tooling & AI

• Proficiencywith LinkedIn Campaign Manager.
• Use social listening and monitoring tools (for exampleBrandwatch, Mention, Google Alerts, nativeplatform search).
• Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.

Soft Skills

• Strong relationship builder and communicator.
• Hands-on executor who ships work rather than only planning or analyzing.
• Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
• Highly organized across many platforms and conversations.
• Self-directed and willing to learn freight andlogisticsnuances.

Shared Expectations

• Collaborative approach with 20%-40% on-site presence.
• High agency and ownership of outcomes.
• Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
• AI-literate with disciplined QA processes.