Digital PR & Earned Media Architect

Keller Logistics Group; Kentucky; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Keller Logistics Group is seeking a Digital PR & Earned Media Specialist to drive earned media, third-party advocacy, and community presence that builds brand authority and enhances AEO and answer-engine discoverability. The role also handles LinkedIn Ads and explores other high-value B2B digital platforms as they emerge, with hands-on execution emphasized.

The position requires a hands-on executor who ships work, collaborates across tools, and maintains strong relationships in the 3PL

Qualifications

• Experience executing earned media campaigns and landing mentions in trade publications.
• Proficiency with LinkedIn Campaign Manager and social listening tools.
• Ability to pilot new digital platforms and measure results.

Responsibilities

• Execute digital PR campaigns and secure mentions in industry publications.
• Manage LinkedIn Ads from setup to optimization and reporting.
• Identify and pilot new B2B digital platforms and test results.
• Apply AEO and GEO insights to ICP alignment and share of voice.
• Leverage social listening tools and AI to accelerate research and outreach.

Skills

Relationship building

Communication

Execution

Organization

Self-direction

AI literacy

Tools

LinkedIn Campaign Manager

Brandwatch

Mention

Google Alerts

Job description

Keller Logistics Group is seeking a Digital PR & Earned Media Specialist to drive earned media, third-party advocacy, and community presence that builds brand authority and enhances AEO and answer-engine discoverability. The role also handles LinkedIn Ads and explores other high-value B2B digital platforms as they emerge, with hands-on execution emphasized.

The position requires a hands-on executor who ships work, collaborates across tools, and maintains strong relationships in the 3PL