Digital Performance Media Lead: Data-Driven Growth

wppmedia; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Wavemaker, a leading brand within WPP Media, seeks a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a major entertainment client.

You will oversee web display and mobile app campaigns, manage trafficking, tracking, and QA, and partner with Planning, Analytics, Creative, and Ad Operations to drive KPIs such as installs and subscriptions.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 3+ years of media investment, buying, or campaign management in an agency.
• Experience with performance-focused media campaigns and measurement.
• Familiarity with privacy and measurement frameworks (ATT, SKAN, deep linking).
• Experience with ad serving and trafficking platforms (CM360/DCM).
• Strong analytical and client-reporting skills.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app campaigns.
• Oversee trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA.
• Manage pacing, performance, and budget to hit client KPIs (installs, trials, subscriptions, CPA).
• Monitor delivery and troubleshoot issues across teams and partners.
• Provide data-driven recommendations on audience targeting, channels, and creative optimization.
• Collaborate with Planning, Analytics, Creative, and Ad Operations for seamless execution.
• Manage publisher relationships and strategic partnerships.
• Lead performance reporting and translate results into actionable insights.
• Design test-and-learn initiatives for audience, creative, and measurement testing.
• Oversee attribution frameworks including MMPs, CDPs, SDK/pixel integrations, and CAPI.
• Mentor a junior team member on execution, reporting, QA, and development.

Skills

Media investment experience

Campaign management

Analytics & data interpretation

Project management

Communication skills

Mentor junior team members

Independent with collaboration

Education

Bachelor's degree in Advertising, Marketing, Communications, Business, or related field

Tools

CM360/DCM

Prisma

Kochava

Airtable

Wrike

Job description

Wavemaker, a leading brand within WPP Media, seeks a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and performance management for a major entertainment client.

You will oversee web display and mobile app campaigns, manage trafficking, tracking, and QA, and partner with Planning, Analytics, Creative, and Ad Operations to drive KPIs such as installs and subscriptions.