Digital Paid Media Manager

Buzz Franchise Brands; Virginia Beach (VA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

Wellness resources

Job summary

Buzz Franchise Brands in Virginia Beach, VA is seeking a Digital Paid Media Manager to develop and execute paid digital advertising strategies that help our franchisees generate leads and grow customers.

You will collaborate with internal teams, vendor partners, and agency partners to ensure campaigns are set up for success and measurable results while staying on-site daily in Virginia Beach.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum 3 years of paid media experience with strategy, execution, and management.
• Experience leading digital campaigns from concept to post-campaign analysis.
• Strong analytical skills to interpret data and translate insights into strategic actions.
• Knowledge of web analytics tools including Google Ads/Analytics, WordPress, HubSpot, and Meta.
• Familiarity with HTML/CSS/JavaScript constraints.
• Excellent communication and presentation skills.
• Willingness to work on-site daily in Virginia Beach, VA.

Responsibilities

• Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand.
• Collaborate with SEO, brand marketing, and creative teams to deliver cohesive multi-channel campaigns.
• Manage relationships with external agencies and paid media vendors to meet timelines and performance goals.
• Oversee paid media budgets at national and local levels with a focus on lead generation and customer acquisition.
• Track KPIs, analyze performance data, and provide actionable recommendations.
• Develop and maintain weekly, monthly, and quarterly Paid Media Reports.

Skills

Paid media strategy

Campaign analysis

Vendor management

Team leadership

Communication skills

On-site collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics

WordPress

HubSpot

Meta Business Suite

Job description

Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources

Buzz Franchise Brands i is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. We’re seeking a Digital Paid Media Manager with a passion for developing and executing paid digital advertising strategies to help our franchisees generate leads and expand their customer base.

This in-person role, reporting to the Vice President of Digital Marketing, helps to build the strategy and oversees the execution and optimization of paid media campaigns across multiple channels. You’ll work closely with our internal marketing teams, vendor partners, and agency partners to ensure campaigns are set up for success and deliver measurable results.

Key Responsibilities

• Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand and service line.
• Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns.
• Manage relationships with external agencies and paid media vendors, ensuring timelines, deliverables, and performance goals are met.
• Manage paid media budgets at both national and local levels, prioritizing lead generation and customer acquisition.
• Track campaign KPIs, analyze performance data, and provide actionable recommendations.
• Develop and maintain weekly, monthly, and quarterly Paid Media Reports.
• Provide general digital marketing support to franchisees and internal teams.
• Assist with hiring, training, and managing digital marketing staff.
• Stay current on emerging advertising technologies, AI integrations, and best practices to drive continuous improvement.
• Contribute to other strategic initiatives as needed.

Required Qualifications

• Bachelor’s Degree; Marketing, Business, or related field preferred.
• Minimum 3 years of paid media experience, with a strong focus on strategy, execution, and management; agency or multi-location experience a plus.
• Experience leading digital campaigns from concept to post-campaign analysis.
• Strong analytical skills with the ability to interpret complex campaign data, identify performance trends, and translate insights into strategic recommendations that align with business goals.
• Strong technical knowledge; experience with web analytical tools and programs, including, but not limited to, Google AdWords, Google Analytics, WordPress, Hubspot, and Meta Business Suite.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Excellent communication and presentation skills.
• Strong vendor management and team leadership skills.
• Must be able to work on-site daily in Virginia Beach, VA.