Paid Media Specialist

Mosquito Authority; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401(k)

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Paid time off

Training & development

Vision insurance

Job summary

A multi-brand franchisor based in Charlotte, NC, is seeking a Paid Media Specialist to drive lead generation across various platforms. This role focuses on planning, executing, and optimizing paid digital media campaigns. Key qualifications include a Bachelor's degree in marketing and 3–6 years of relevant experience. A competitive salary range of $70,000–$90,000 is offered, along with a comprehensive benefits package. This is a great opportunity for a performance-driven marketer looking to grow in a collaborative environment.

Qualifications

• 3–6 years of hands-on paid media experience across search and social.
• Experience with multi-brand or franchise organizations is a plus.
• Familiarity with marketing automation platforms and CRMs.

Responsibilities

• Plan, launch, and optimize paid advertising campaigns.
• Own day-to-day campaign execution based on performance.
• Analyze campaign performance and provide actionable insights.

Skills

Paid media experience

Strong analytical skills

Communication skills

Experience with Google Ads

Experience with Meta Ads

Experience with LinkedIn

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Ads

Meta Ads

LinkedIn

Job description

Benefits

• 401(k)
• Bonus based on performance
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Are you passionate about supporting business owners and helping them grow? Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident, performance-driven decisions? If so, this role may be a great fit.

About Main Line Brands Main Line Brands, LLC is an award-winning multi-brand franchisor headquartered in Charlotte, NC. We support more than 230 franchisees across 500+ markets in the U.S. and Canada. Our portfolio includes Mosquito Authority, Pest Authority, and Fitness Machine Technicians.

Our focus is not just growth, but building strong, resilient franchise businesses. We value integrity, accountability, and results, and we operate with a collaborative, high-performance mindset.

About the Role

The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns—primarily across Google Ads and Meta—to support franchisee success while aligning with brand-level strategy and performance standards.

This role partners closely with internal marketing, operations and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations.

This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what’s working—and why.

Key Responsibilities

• Paid Media Strategy & Execution
  Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Campaign Execution
  Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
• Decision Making
  Make data-driven decisions on what to scale, pause, or sunset based on performance.
• Performance Optimization & Analytics
  Analyze campaign performance and translate insights into actionable optimizations.
• Budgeting & Forecasting
  Own campaign budgets, forecasting, and performance tracking across channels.
• Collaboration & Innovation
  Collaborate cross-functionally to identify opportunities and share insights; champion testing of new ad formats, platforms, and optimization strategies.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3–6 years of hands-on paid media experience across search and social.
• Strong experience with Google Ads, Meta Ads, and LinkedIn.
• Proven ability to optimize toward pipeline, revenue, and ROAS goals.
• Strong analytical and communication skills.

Compensation & Benefits

• Base salary range: $70,000–$90,000, based on experience and location.
• Competitive benefits package including health insurance, PTO, and professional development.
• Growth opportunities as the organization scales.

Nice to Have

• Experience with multi-brand, multi-location, or franchise organizations.
• Familiarity with marketing automation platforms, CRMs, and conversion tracking.
• Experience collaborating with agencies or external partners.
• Flexible work from home options available.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Mosquito Authority / The Pest Authority Corporate.