Digital Media Manager

Captiva Marketing; St. Louis (MO); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Captiva Marketing is seeking self-motivated professionals to plan, execute, and manage digital media strategies. You will create strategies, distribute messaging across channels, and continually optimize campaigns. The role emphasizes end-to-end performance evaluation, collaboration, and problem-solving within a dynamic agency environment.

This full-time position is based in our St. Louis office with hybrid options.

Qualifications

• BA/BS in Marketing, Communications, or related field.
• 3–7 years of digital marketing experience.
• Creative problem-solving and strong writing ability.
• Ability to manage multiple deadlines in a fast-paced environment.
• Comfortable working in a team setting.

Responsibilities

• Develop and manage digital media strategies across channels.
• Distribute messaging and optimize campaigns for performance.
• Evaluate end-to-end campaign performance and refine tactics.
• Collaborate with clients and internal teams on strategy and updates.
• Provide website content recommendations and updates.
• Produce website analysis and reporting to inform decisions.
• Support travel when required.

Skills

Project management

Digital media

Advertising strategy

Client communications

Writing

Team collaboration

Multi-channel campaigns

Pace & deadlines

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

DV360

Microsoft Ads

Google Analytics

Tag Manager

Adobe Analytics

Job description

Captiva Marketing is seeking self-motivated individuals who enjoy planning, executing, and managing digital media strategies. Interested candidates should enjoy working within the agency environment while supporting multi-channel initiatives for our clients.

As a part of our promotional and account management teams, this position will require the ability to create digital strategies, to distribute messaging across channels, and to continually evaluate, refine, and optimize within various digital media campaigns. The ideal candidate will not only help to design the marketing and advertising strategies, but will also assess the end-to-end performance of the campaigns. Collaboration, constant learning, and a knack for problem-solving are a must.

This is a full-time position available in our St. Louis office (local candidates preferred, hybrid options are available).

• Project management
• Marketing and advertising strategy
• Client interactions and communications
• Website content recommendations and updates
• Website analysis and reporting
• Digital media advertising (Google, Bing, and some social media)
• Possible travel on occasion

Skill Requirements for Digital Media Manager Position

• BA/BS in Marketing, Communications, or related field
• Minimum 3-7 years of digital marketing experience
• Creative problem-solving
• Strong writing ability
• Ability to work in a fast-paced environment and manage multiple deadlines
• Comfortable working in a team setting
• Ability to go above and beyond daily responsibilities when needed
• Paid digital media experience in Google Ads and DV360, Microsoft Ads, and other similar platforms
• Knowledge of Google Analytics and Tag Manager, Adobe Analytics, or other web analytics platforms

Preferred Skills for Digital Media Manager

These additional skills are desired but not required.

• Knowledge of social media advertising platforms, including Meta, LinkedIn, and Reddit
• Knowledge of WordPress, AEM, or other content management systems
• Knowledge of Google Looker Studio, Tableau, or other data visualization platforms
• Knowledge of Adobe Experience Manager
• Knowledge of Marketo and/or HubSpot and/or Pardot

Compensation

We offer a variety of benefits to help you meet your health, wellness, educational and financial needs. You’ll be recognized for your contribution with a competitive salary and benefits package.