Digital Media Strategy & Planning Expert

Live Nation Entertainment Inc; Los Angeles (CA); Hybrid; USD 54,000 - 68,000; Full time

Benefits offered by this job

Health benefits

Free concert tickets

401(k) with company match

Career development programs

Paid holidays

Job summary

Live Nation Entertainment in Los Angeles is seeking a Digital Media Strategy & Planning Specialist to help develop multi-channel campaigns and support campaign setup and QA. You will coordinate with internal teams and partners, track deadlines, and apply AI insights with platform data while learning to optimize performance.

The role requires a marketing background, 2+ years in digital paid media, and strong Excel and analytics skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or related subject.
• 2+ years of experience in digital paid media.
• Experience with at least one major media platform or tool (CM360, Google Ads, DV360, The Trade Desk, Meta, TikTok, etc.).
• Foundational knowledge of media math and the digital media landscape.
• Proficiency in Microsoft Excel, including formulas, pivot tables and lookups.

Responsibilities

• Develop data-driven, multi-channel digital media plans (Direct, Paid Search, Social, Programmatic).
• Support campaign setup, trafficking, creative delivery, and tag management.
• QA campaign launches for accuracy and consistency across platforms.
• Partner with media buyers to support campaign execution, invoicing and reporting.
• Upload third-party performance reports and support non-core reporting tasks.
• Maintain campaign task tracking in Asana and monitor deadlines.
• Communicate performance insights and optimization recommendations.
• Stay informed on media trends and platform developments relevant to the business.

Skills

Digital media

Data analysis

Attention to detail

Team collaboration

Education

Bachelor’s degree in Marketing, Business, or related subject

Tools

CM360

Google Ads

DV360

The Trade Desk

Meta Business Manager

TikTok

Asana

Job description

Live Nation Entertainment in Los Angeles is seeking a Digital Media Strategy & Planning Specialist to help develop multi-channel campaigns and support campaign setup and QA. You will coordinate with internal teams and partners, track deadlines, and apply AI insights with platform data while learning to optimize performance.

The role requires a marketing background, 2+ years in digital paid media, and strong Excel and analytics skills.