Digital Media Strategy Lead – AI-Powered & Full-Funnel

Live Nation Entertainment Inc; Los Angeles (CA); Hybrid; USD 62,000 - 78,000; Full time

Benefits offered by this job

Health benefits (medical, vision, dent

Free concert tickets

401(k) with company match

Parental leave programs

Tuition reimbursement and career dev

Volunteer time off

Job summary

Live Nation Entertainment is seeking a Digital Media Strategy & Planning Manager I to own full-funnel data-driven media strategies and direct media buying for tours and events. You will present plans, optimize campaigns, and collaborate with Marketing, Analytics and Creative teams while mentoring junior staff.

Ideal candidates will bring 4+ years in digital paid media, strong data analysis skills, and proficiency with CM360, Google Ads, SA360, Meta Business Manager, The Trade Desk, and Asana.

Qualifications

• Bachelors degree in Marketing, Advertising, Business or related field.
• 4+ years of experience in digital paid media.
• Experience with at least one major media platform or tool: CM360, Google Ads, SA360, Meta Business Manager, The Trade Desk, Asana.
• Proven ability to manage campaigns end-to-end across multiple digital platforms.
• Experience with direct media buying including RFPs and vendor negotiation.
• Strong Excel and data analysis skills.
• Confident user of AI tools and data dashboards, with judgment to test outputs and form recommendations.
• Excellent communication, presentation, and client management skills.
• Experience mentoring or training junior team members.
• Agency experience is a plus.

Responsibilities

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights.
• Own the direct media buying process, from vendor RFP and negotiation through activation.
• Oversee campaign execution across platforms, ensuring delivery, pacing and performance are aligned to KPIs.
• Lead reporting strategy and partner with Analytics to generate insights and recommendations.
• Evaluate media performance, implement optimizations and inform broader strategic direction.
• Partner with Marketing, Analytics and Creative teams to align on strategy and execution.
• Build cohesive campaigns across paid, earned and owned channels.
• Contribute ideas and point of view in strategic planning sessions.
• Serve as a point of contact for tour marketers, category managers and external vendors.
• Communicate media performance and strategic recommendations clearly and persuasively.
• Mentor Specialists and Associates through guidance, training and feedback.
• Support onboarding of new team members and delegate tasks to scale workload.
• Track platform changes and industry trends to surface new opportunities.
• Apply knowledge of business priorities across clients, categories and tour cycles to media planning.
• Provide competitive insights to internal stakeholders and clients.
• Use AI to speed up analysis and drafts, while owning the strategic POV and the story behind the recommendation.
• Test AI recommendations against benchmarks and past learnings before presenting.

Skills

Digital paid media

Data analysis

Communication

Mentoring

End-to-end campaign management

Vendor negotiation

AI tools usage

Client management

Team collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Advertising, Business or a related field

Tools

Campaign Manager 360 (CM360)

Google Ads

SA360

Meta Business Manager

The Trade Desk

Asana

Job description

Live Nation Entertainment is seeking a Digital Media Strategy & Planning Manager I to own full-funnel data-driven media strategies and direct media buying for tours and events. You will present plans, optimize campaigns, and collaborate with Marketing, Analytics and Creative teams while mentoring junior staff.

Ideal candidates will bring 4+ years in digital paid media, strong data analysis skills, and proficiency with CM360, Google Ads, SA360, Meta Business Manager, The Trade Desk, and Asana.