Paid Social & Digital Campaign Manager

Live Nation Entertainment Inc; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Free concert tickets

Paid time off

401(k) with company match

Caregiver leave

Tuition reimbursement

Volunteer time off

Job summary

Live Nation Entertainment in New York is seeking a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital media campaigns for high-profile brand partnerships. You'll work with the Director and cross-functional teams to launch campaigns and monitor performance.

The ideal candidate has 3+ years of experience, a marketing-related bachelor’s, familiarity with major social platforms, and a data-driven mindset.

Qualifications

• 3+ years of experience managing paid social and/or digital media campaigns.
• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• Familiarity with major social platforms’ advertising products and campaign setups.
• Strong understanding of digital advertising, media buying, and campaign optimization.
• Proven ability to manage high campaign volume and collaborate across internal and external teams.
• Excellent written and verbal communication skills.

Responsibilities

• Manage the setup, execution, monitoring, and optimization of paid social, digital, and proximity-based campaigns.
• Identify optimization opportunities to improve campaign performance, pacing, and cost efficiency.
• Meet regularly with digital and social platform representatives to ensure campaign alignment with best practices.
• Collaborate with the Director to maintain platform relationships and develop new advertising use cases.
• Partner with external social media agency to oversee campaign execution and optimization.
• Manage vendor invoicing, campaign cost reallocations, and timely submissions to Finance.
• Participate in partnership kickoff calls and recurring client meetings to share performance updates and optimization recommendations.
• Collaborate with Integrated Marketing to communicate campaign results for case studies and sales materials.
• Work closely with the Audience Strategy team to activate first-party data within campaign executions.
• Support media planners by providing timely and accurate campaign reporting and insights.
• Assist with influencer content amplification, FanFluencer campaign execution, and on-site event support.
• Assist the Director in rolling out new products and internal processes.
• Support monthly team office hours by sharing product knowledge and answering questions.

Skills

Paid social

Digital media

Data-driven

Cross-functional collaboration

Campaign optimization

Excel

Education

Bachelor’s Degree in Marketing/Advertising/Communications

Tools

Meta Ads

TikTok Ads

Snapchat Ads

X Ads

Pinterest Ads

LinkedIn Ads

Reddit Ads

Job description

Live Nation Entertainment in New York is seeking a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital media campaigns for high-profile brand partnerships. You'll work with the Director and cross-functional teams to launch campaigns and monitor performance.

The ideal candidate has 3+ years of experience, a marketing-related bachelor’s, familiarity with major social platforms, and a data-driven mindset.