Paid Social & Digital Campaign Lead

TAPP Film; United States; On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

HEALTH: Medical, vision, dental and...

Free concert tickets

401(k) with company match

New parent programs including family/f

Career development programs withSchool

Volunteer time off

Job summary

Live Nation Entertainment seeks a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital media campaigns for high-profile brand partnerships. You will collaborate with the Director and cross-functional teams to launch campaigns, monitor performance, and provide actionable insights.

The ideal candidate will be highly organized, data-driven, and experienced in working with major social platforms.

Qualifications

• 3+ years of experience managing paid social and/or digital media campaigns.
• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• Familiarity with major social platforms’ advertising products and campaign setups, including Meta, TikTok, Snapchat, X, Pinterest, LinkedIn, and Reddit.
• Strong understanding of digital advertising, media buying, and campaign optimization.
• Proven ability to manage high campaign volume and collaborate effectively across internal and external teams.
• Strong organizational skills and exceptional attention to detail, particularly in campaign execution and vendor management.
• Data-driven mindset with the ability to analyze performance and identify optimization opportunities.
• Excellent written and verbal communication skills, with the ability to present updates and collaborate with clients and internal teams.
• Ability to multitask, prioritize effectively, and manage projects in a fast-paced environment.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.

Responsibilities

• Set up, execute, monitor, and optimize paid social, digital, and proximity-based campaigns.
• Identify optimization opportunities to improve campaign performance, pacing, and cost efficiency.
• Meet regularly with platform representatives to ensure alignment with best practices.
• Collaborate with Director to maintain platform relationships and develop new advertising use cases.
• Partner with external social media agency to oversee campaign execution and optimization.
• Manage vendor invoicing, campaign cost reallocations, and timely submissions to Finance.
• Participate in kickoff calls and client meetings to share performance updates and recommendations.
• Collaborate with Integrated Marketing to communicate results for case studies and sales materials.
• Work with Audience Strategy to activate first-party data in campaigns.
• Support media planners with timely campaign reporting and insights.
• Assist with influencer content amplification and on-site event support.
• Assist Director in rolling out new products and internal processes.
• Support monthly team office hours by sharing product knowledge and answering questions.
• Support special projects and ad-hoc initiatives as assigned by leadership.

Skills

Paid social

Digital media

Campaign optimization

Analytics

Vendor management

Cross-functional collaboration

Budget management

Communication

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

X (Twitter) Ads

Pinterest Ads

LinkedIn Ads

Reddit Ads

Job description

Live Nation Entertainment seeks a Digital Campaign Manager to lead the setup, execution, and optimization of paid social and digital media campaigns for high-profile brand partnerships. You will collaborate with the Director and cross-functional teams to launch campaigns, monitor performance, and provide actionable insights.

The ideal candidate will be highly organized, data-driven, and experienced in working with major social platforms.