Digital Media Strategist: Data-Driven Campaigns

i360; Wichita (KS); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

i360 seeks a detail-oriented Media Planner to lead digital media campaigns across political and commercial clients, spanning programmatic, video, and social. You will analyze performance using platform data and internal insights to deliver actionable recommendations.

The role emphasizes collaboration with the Media team, crafting precise UTM tagging, and staying ahead of digital media trends while building strategic partnerships with vendors.

Qualificações

• Hands-on experience with ad servers, DSPs, and social buying platforms.
• Experience with third-party reporting and measurement tools.
• Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms.

Responsabilidades

• Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
• Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
• Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
• Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
• Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
• Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Conhecimentos

Ad servers

DSPs

Social buying

Campaign management

Client relationships

Ferramentas

The Trade Desk

StackAdapt

DCM

Google

Meta

Descrição da oferta de emprego

i360 seeks a detail-oriented Media Planner to lead digital media campaigns across political and commercial clients, spanning programmatic, video, and social. You will analyze performance using platform data and internal insights to deliver actionable recommendations.

The role emphasizes collaboration with the Media team, crafting precise UTM tagging, and staying ahead of digital media trends while building strategic partnerships with vendors.