Digital Media Strategist

Earthley Wellness; Columbus (OH); On-site; USD 60,000 - 135,000; Full time

Job summary

Earthley Wellness is seeking a Senior Digital Media Strategist to lead and optimize digital advertising campaigns. This role requires significant experience in e-commerce and a strong analytical background. The ideal candidate will enhance the company's mission of promoting natural wellness through data-driven marketing strategies. Join us to drive e-commerce growth at a company that values integrity and transparency.

Benefits

Competitive pay and health benefits package

Paid time off and flexible work hours

$50 monthly allowance for free products and 35% employee discount

Access to holistic healthcare

Qualifications

• 3+ years of digital marketing experience focusing on e-commerce.
• Expertise in managing large advertising budgets with measurable ROI.
• Experience collaborating cross-functionally in a fast-paced environment.

Responsibilities

• Develop and execute full-funnel paid media strategies.
• Manage six-figure+ advertising budgets across multiple channels.
• Analyze campaign data and provide actionable insights.

Skills

Analytical Skills

Creative Insight

Problem-Solving

Communication Skills

Tools

Meta Ads Manager

Google Ads

Bing Ads

YouTube Ads

Google Analytics

Looker Studio

Job description

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Senior Digital Media Strategist — E-commerce

Location: Columbus, OH

Department: Marketing

Employment Type: Full-Time

Compensation: Starting at $60,000/year (commensurate with experience)

About Earthley

Our mission is simple: to change the way the world sees healthcare. We offer 100% clean, natural products, with no compromises and no toxins. Through education and transparency, we empower families to take control of their well-being. From herbal remedies to body care and supplements, every product is crafted with integrity, supported by research, and produced in-house.

Job Overview

Earthley Wellness is seeking an experienced Senior Digital Media Strategist with a strong background in e-commerce and advanced proficiency across major digital advertising platforms. This is not an entry-level position; we are looking for a strategic thinker and hands-on executor who can independently lead, scale, and optimize sophisticated paid media campaigns in a fast-paced, high-growth environment.

The ideal candidate will bring a combination of deep analytical skills, creative insight, and a genuine passion for natural wellness.

Objectives of This Role

• Lead, manage, and optimize multi-channel paid advertising campaigns (Meta, Google, YouTube, Bing, and emerging platforms) to drive e-commerce growth and maximize ROI.
• Analyze and report on advanced performance metrics (ROAS, CPA, LTV, conversion rate) to inform strategy and budget allocation.
• Collaborate cross-functionally with creative, product, and leadership teams to develop compelling ad content and landing pages.
• Identify and implement new growth opportunities, platform betas, and innovative ad strategies to stay ahead of industry trends.
  
  

Key Responsibilities

• Develop and execute full-funnel paid media strategies for e-commerce, including prospecting, retargeting, and retention campaigns.
• Launch, manage, and optimize campaigns on Meta Ads Manager, Google Ads (including Shopping and Performance Max), Bing Ads, and YouTube Ads.
• Oversee audience segmentation, targeting, and bid strategies to maximize campaign efficiency and scale.
• Manage six-figure+ advertising budgets and ensure optimal allocation across channels and campaigns.
• Analyze campaign data using Google Analytics, Looker Studio, and other advanced analytics tools; provide actionable insights and recommendations.
• Mentor and guide junior team members; serve as subject matter expert on paid media best practices.
• Stay current on digital marketing trends, platform updates, and competitive landscape.
• Coordinate with external agencies or freelancers as needed.
  
  

Required Skills And Qualifications

• 3+ years of hands-on digital marketing experience with a focus on e-commerce and paid media management.
• Demonstrated expertise in Meta Ads Manager, Google Ads (including Shopping/Performance Max), Bing Ads, and YouTube Ads.
• Advanced knowledge of Google Analytics, Looker Studio, or similar analytics/reporting platforms.
• Proven success managing and optimizing large advertising budgets with measurable ROI.
• Strong analytical, data interpretation, and problem-solving skills; ability to translate data into actionable strategies.
• Experience collaborating with creative, product, and leadership teams in a fast-paced environment.
• Excellent written and verbal communication skills; ability to present insights to stakeholders at all levels.
  
  

Preferred Qualifications

• Direct experience in the e-commerce, wellness, or health-related industries.
• In-depth understanding of holistic/natural health markets and consumer behavior.
• Proficiency in ad funnel strategy, A/B and multivariate testing methodologies.
• Experience with marketing automation, conversion rate optimization (CRO), and advanced audience targeting.
  
  

What We Offer

• Competitive pay and health benefits package
• Access to holistic healthcare
• Paid time off and flexible work hours
• $50 monthly allowance for free products and a 35% employee discount
• A supportive, purpose-driven team culture
  
  

Join Our Mission

We invite you to apply if you are a senior-level digital marketer with a passion for natural wellness and a proven ability to drive e-commerce growth through advanced paid media strategies, we want to hear from you. Help us change the way the world sees healthcare, apply today!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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